Partnership Opportunity: Summer of MTV Music

Provided by Sky Media

The festival scene is back and bigger than ever, so in 2023 MTV will be spending the summer showcasing some of our favourites!

Tell us about the Opportunity / What is it?

Let's tap into millennials hunger for live experiences and MTV's heritage as a music entertainment brand to appeal to young audiences and facilitate of an epic summer of music! Join us as we celebrate some of the hottest up-and-coming festivals across the UK and document MTV's Summer of Music via a bespoke media-led partnership.

What is the Marketing Objective?

Your brand and MTV will be going to visit each event, documenting MTV's Summer of Music via a bespoke media-led partnership.We will take brands to the heart of the UK Festival scene - creating content and partnering with music events up and down the country.

How does it work?

Ensuring we deliver unmissable impact, MTV's Summer of Music will be tailored to a brand's objectives, with promotion spanning:• TV Activity: Commercial airtime which can be used to promote the partnership or for ticket giveaways!• Social Branded Content: Tap into MTV's extensive social reach to create bespoke social branded content amplifying the partnership• MTV Sponsorship: Own the MTV network this summer and align with its bingeworthy programming!• PLUS and opportunity to explore further amplification!

Example Festivals• In It Together, Margam, Wales - 20,000 people capacity per day.• Live at Leeds in the Park, Temple Newsam Leeds - 15,000 people capacity.• Strawberries and Creem, Childerley Orchard, Cambridge - 17,000 people capacity per day• Kendal Calling, Penrith, Lake District- 30,000 people capacity per day• Made, Dunstall Park, Wolverhampton - 20,000 people capacityFestivals subject to change.

Reference: 19050 Posted: 17.03.22

Guide Price Reach & Frequency Target Audience Media Types

16 - 24
25 - 34 Female
Both
AB
ABC1
C2
DE

Contact for details 16 - 24
25 - 34 Female
Both
AB
ABC1
C2
DE NON-TRAD OUTDOOR
ONLINE
OUTDOOR
SOCIAL MEDIA
TV
UNUSUAL

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Partnership Opportunity: Summer of MTV Music