About Maple Diversity

Maple Diversity is one of Canada's leading multicultural marketing and inclusion-focused communications agencies. We help brands authentically engage diverse audiences through cultural strategy, inclusive creative, and community partnerships. Our clients include Fortune 500 brands and public institutions committed to reaching Canada's evolving, pluralistic consumer base.

We are now entering a focused growth phase and seeking a freelance Business Development Manager with strong experience in B2B outreach, lead generation, and sales coordination-preferably within the marketing, advertising, or communications sectors.

Role Overview

In this role, you will:

Generate leads and secure discovery meetings with qualified prospects
Help build a consistent sales pipeline across Maple's priority sectors (CPG, retail, government, financial services, telecom)
Collaborate with the leadership team on pitch opportunities, RFPs, and client proposals

You will be compensated hourly and expected to deliver measurable results, with performance-based renewal after 6 months.

Key Responsibilities

Conduct outbound outreach (email, LinkedIn, referrals) to secure 5-10 meetings/month
Research and qualify leads across Maple's core verticals
Maintain and update CRM with outreach and pipeline activity
Support proposal development and pitch logistics with senior team
Track and report key performance metrics weekly

Ideal Candidate

3+ years of B2B sales or new business development experience (preferably agency-side)
Strong written and verbal communication skills
Comfortable with cold outreach and proactive follow-up
Organized, self-directed, and metrics-driven
Familiar with CRM platforms (e.g., HubSpot), LinkedIn Sales Navigator, and proposal coordination
Knowledge of the marketing, advertising, or creative agency landscape is a strong asset

What We Offer

6-month Contract (with potential for renewal)
Opportunity to work with a national brand in inclusive marketing
High-impact role with performance-based renewal or expansion
Access to internal advisors, consultants, and senior leadership support
Optional bonus/commission for high-value deals brought in and closed

Maple Diversity Communications

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