A role focused on building Vypr's in-house digital marketing function from scratch, executing SEO and PPC strategies, conducting keyword research, and creating content that converts to drive organic traffic growth and improve conversion rates across international markets.

What we do

Vypr is a Manchester HQ'd Private Equity/Venture Capital backed SaaS business. Our market-leading product intelligence platform provides reliable consumer data to help manufacturers and retailers understand what their customers want to see on shelves. This helps reduce the time and cost spent developing new products, which makes for better products, faster.

We're a scale-up business with huge growth ambitions. We've proved product market fit with our existing offering and now we're ready to scale at pace. We're using scalable new technology to reimagine our product intelligence platform with limitless future potential, from personalisation to AI enhanced insight.

The role

We're bringing our digital marketing in-house and need someone brilliant to make it happen. As our Digital Marketing Executive you'll contribute to and execute the SEO, PPC, content, and keyword strategy whilst we expand internationally. No more agencies, this is your chance to build something from scratch and show what you can do.

What you'll do?

SEO that gets results

Run SEO audits and fix the technical stuff that actually matters
Optimise content, meta tags, and site structure to climb the rankings
Complete regular web-based competitor analysis to inform strategies
Build links that boost our domain authority (no dodgy tactics)
Track keyword positions and use for opp scoring, KD%, SERP features
Work with developers to implement changes that stick
Stay ahead of Google's algorithm updates (yes, all of them)

PPC that pays off

Build and manage Google Ads campaigns that convert visitors into leads
Run targeted LinkedIn and social campaigns for B2B audiences
A/B test everything - ad copy, landing pages, bidding strategies
Monitor daily performance and adjust budgets on the fly
Create negative keyword lists that save money
Report monthly results with clear recommendations for improvement

Keyword research that counts

Find the keywords our competitors missed
Map keyword strategies to actual customer journeys
Build comprehensive keyword databases by product and region
Spot content opportunities that drive traffic
Work with the Vypr teams creating content to ensure keywords align with company goals

Content that converts

Create blog posts, and landing pages that rank and convert
Turn complex research topics into engaging content
Plan content calendars that support business goals
Write ad copy that gets clicks and conversions
Analyse what works and bin what doesn't

Analytics that matter

Set up proper tracking (GA4, SEMRush)
Create dashboards that show real business impact
Provide insights that lead to better decisions
Track metrics that actually matter: traffic, leads, ROI
Research competitors and market trends regularly

What you will be responsible for?

SEO strategy execution across the business
Optimising Vypr's online performance across paid channels
Optimising and creating online content that drives conversion
Performance monitoring and reporting back to the marketing team and wider business

What do you need?

Must-haves

2-4 years proving you can do digital marketing, not just talk about it
Hands-on experience with Google Ads, Analytics, and Search Console
Confident with SEO tools (Ahrefs, SEMrush, Moz)
Can interpret data and turn it into action
Excellent writing skills, you'll be creating content regularly
Basic HTML/CSS knowledge and CMS experience
Google Ads certified (or willing to get certified quickly)
B2B tech or research industry experience
International SEO and multi-market campaign knowledge
Design skills (Canva, Adobe Creative Suite)
Experience transitioning from agency to in-house teams

What does success like?

First 6 months:

15-25% increase in organic traffic
10-20% improvement in PPC conversion rates
2-4 pieces of optimised content published monthly
Technical SEO improvements boosting site performance
Monthly reports proving clear ROI

Why you'll love it here

Build the digital marketing function from scratch
First-class marketing team with high talent density
Direct access to leadership, your ideas get heard
Professional development budget for training and certifications
Flexible working arrangements
International expansion opportunities
Competitive salary that reflects your impact

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Digital Marketing Executive