Senior Content Writer | SEO Specialist

Intelligent People • Hertfordshire • £36 / hour • 21h ago

This is a fixed term maternity cover (12 months) to cover the leave of the Marketing Director. The role will predominately focus on maintaining and improving the current SEO position through a mixture of on-page, off-page, and technical improvements. This role will also include content creation for SEO but also the occasional brand awareness piece including virtual Roundtables and events.

Salary – £295 – £325 day rate
3 days per week
1 day per week in St Albans office (Hertfordshire) is preferable but not essential.
Start date: Mid October

Responsibilities include:

SEO:

Develop and execute successful SEO strategies to maintain and improve SERP positions, increase web traffic and in-bound, qualified leads for the business.
Utilise SEO tools such as WPEngine and RankMath (and any other tools required for optimisations)
Complete detailed keyword research and deliver associated content (new pages, blogs, video etc)
Maintain detailed focus on top 20 keywords for improvement, building out content around these key terms to improve brand authority.
Website optimisation through website audit tools, including internal links, CTRs, technical errors, content optimisations and more.
Build domain authority through link building, outreach and content strategies.
Create blog content and case studies to support SEO strategy, delivering at least 1 blog per week.
Deliver content plan for any new keywords / disciplines identified by the business – i.e. new recruitment disciplines.
Monthly report of SEO activities and results to our Directors and wider team.

Brand awareness:

Post content on LinkedIn. Understand and advise on the best way to increase engagement, content views and amplify content.
Plan and execute at least 1 virtual Roundtable event. Identify title and brief, organise guests and manage live event with help of our Marketing Agency.

On an adhoc basis only:

Organise and execute any brand awareness events
Identify new marketing opportunities including podcasts
Produce sales enablement brochures / content if requested.

Candidate requirements:

At least 3-5 years’ experience in an SEO-related role.
Ability to work independently, setting your own strategy and managing workload / deadlines.
Excellent track record of creating SEO strategies, SEO auditing, keyword research, metadata creation, content creation and SEO optimisation.
Experience reporting data, reviewing ranking changes, diagnosing problems, and recommending solutions to improve organic performance.
Strong working knowledge of Google Analytics and WordPress CMS.
A strong commercial mindset, where you understand the big picture, cutting through to the things that are important and generate value.

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