Associate Brand Manager

The Planet Group • Redwood City, CA, US • 4d ago

Location: REMOTE
Duration: 3 Months
Pay Rate: $68.00/ Hour

Planter Interactive's well-known CPG/Manufacturing client has a HOT need for a Associate Brand Managerwith up to 3 years of relevant experience preferably in technology, CPG, or foodservice to join their team for an 4 month contract assignment starting in July 2025!

In this role, you are part of the Brand Management team, you will collaborate cross-functionally with Sales & Marketing, Creative, R&D, Supply Chain, Insights, and Legal/Regulatory teams to develop and execute brand strategies that resonate with consumers and drive business growth.

Associate Brand ManagerResponsibilities:
Innovation Planning:

Maintain and update core brand documentation, including Master Product Overviews and International SKU trackers.
Collaborate with cross-functional teams - Sales & Marketing, Creative, R&D, Supply Chain, Insights, Finance, and Legal/Regulatory - to update Product Requirement Documents and track revisions through the stage-gate process.
Support the approval and maintenance of key approved product claims in partnership with Legal.
Coordinate with Supply Chain, Manufacturing, and regional sales teams to support launch readiness, including the delivery of sales samples and new product inventory.

Project Management & Creative Development:

Manage the translation database in coordination with external agencies for label reviews and internal teams for consumer language alignment.
Develop Foodservice packaging creative assets to support timely launch execution.
Oversee new product system inputs including GTIN setup and MOC (Management of Change) initiations.
Support Brand Managers in the development and review of Retail packaging.
Assist with the stage-gate process by maintaining key product review documents such as the DVF (Design, Viability, Feasibility) framework.
Implement brand management best practices to drive process optimization and improve decision-making efficiency.

Product Commercialization Planning:

Maintain and regularly update sales enablement tools including product spec sheets and presentation materials tailored to local market requirements.
Create and manage comprehensive product portfolio summaries for both Retail and Foodservice channels.

P&L Management

Lead budget tracking activities including PO creation, spend monitoring, and monthly budget roll-ups.
Coordinate the development of the annual, region-specific, bottoms-up brand management budget in collaboration with Sales and Marketing, Creative and agency partners.

Education: Bachelor’s degree required; a focus in Marketing, Strategy, or a related field is preferred.

Associate Brand Manager Qualifications:

3 years of experience in Innovation, Marketing, or Strategy within a consumer brand is a plus, but not required.
Exceptional verbal and written communication skills, with the ability to clearly summarize complex information and deliver compelling recommendations to align cross-functional teams and leadership.
Strategic thinker with a passion for developing innovative, consumer-centric solutions.
Strong project management capabilities, with keen attention to detail and the ability to manage multiple priorities.
Comfortable operating in a dynamic, fast-paced environment with shifting priorities.
Collaborative mindset, positive attitude, and a willingness to go the extra mile to ensure program success.
Willingness to travel for team offsites and partner business meetings, as needed.

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