Influencer & Partnerships Manager - The Beauty Crop

Themodems • TRAFFIC • London, Not Specified, United Kingdom • 4d ago

About the Company

We are a young and dynamic beauty company operating primarily in the E-commerce space; Our company is inspired by healthy living and we create products that are enhanced with nutrition derived from natural ingredients; Our philosophy is that nutrition is as equally essential for your skin as it is for your body; We are a global team operating in the UK and North America and are passionate about creating colourful, fun and cruelty-free cosmetics.

About the role

This role is career defining; allowing the right candidate to make their mark, learn while doing and work to propel THE BEAUTY CROP into a trail-blazing, aspirational global beauty brand;

Reporting to our Head of Performance Marketing you'll manage our influencer/creator campaign activation, which should result in greater brand equity and reach, followers, engagement, traffic & sales for The Beauty Crop.

You should be able to report on the effectiveness of your activity both commercially but also emotionally in terms of the 'authenticity', demonstrating a balance between the art and science which unlocks significant traction in this earned media channel.

You will manage all earned media activities, such as photoshoots, video productions, online content creation, gifting and events - along with the commercial negotiation of the activity with these 3rd parties. You will contribute to and help build our influencer strategy for The Beauty Crop, recommending objectives, targets, action plan, calendar and budget, as well as, relationship management with our influencer network and scouting of new upcoming talent.

We need you to elevate our existing gifting approach to a multi-level influencer/creator/partner programme where we believe building a tiered approach from gifting to a sophisticated retainer + commission of sales, managed in a CRM tool will expedite growth from this channel.

We'd love for you to scale this activity to such an extent that you're able to grow a team around you, where you can share best practice around the whole team and upskill to allow the team to grow in the future.

You'll have previous experience in social media and influencer marketing and be comfortable leading your own projects. You'll need to be happy addressing current clients and prospects, and using social listening and analytics tools.

Roles and responsibilities

Develop comprehensive influencer marketing and earned media strategies aligned with overall marketing goals, including campaign ideation, content planning, and execution.
Stay updated on industry trends, platform changes, and emerging influencer marketing practices to inform strategy and maintain a competitive edge, making research of the target audience, closest competitors, experts;
Finding and pitching the 'right' influencers and negotiating the best commercials and service levels between The Beauty Crop and the influencer (i.e. Gifting, Retainer, Commission or Hybrid?), always aiming to generate significant RoI for The Beauty Crop; Negotiate partnerships, contracts, and agreements with influencers, ensuring mutual benefits and clear expectations.
Collaborate with influencers to create compelling and authentic content that resonates with target audiences while adhering to brand guidelines.
Maintaining influencer relations and ensure The Beauty Crop are regarded as a market leading Brand in the Influencer community, facilitate product seeding, onboarding and training;
Track and evaluate the effectiveness of influencer campaigns, providing insights and recommendations for continuous improvement.
Knowing and sticking to the legalities involved in influencer campaigns, by market; ensure compliance with industry regulations and guidelines related to influencer marketing, including ASA disclosure requirements and ethical best practices.
Planning influencer events and trips;
Performance of a comparative analysis of the achievements and ROI (including competitors);
Oversee end-to-end campaign execution, including content creation, scheduling, monitoring, and optimisation to maximise engagement and impact, looking for new approaches of how to improve campaigns;
Positively impact and influence internal stakeholders and external partners;
Effectively communicate and collaborate with Product, Brand, Marketing, Trading, Operations, Tech, Insight and Finance teams;
Uphold The Beauty Crop's brand vision and standards as well as The Beauty Crop's company Objectives, Strategy & Tactics;
Think like a customer, all the time, every day.

Success in 6 months:

THE BEAUTY CROP is on track to deliver annual revenues of £21m (FY '24) with £3.9mn EBITDA;
EARNED MEDIA - Build a plan / proposal how
3rd party social proof (PR / Influencer / Creator) could help The Beauty Crop scale further

Success in 24 months:

THE BEAUTY CROP is track to deliver >£70m annual revenues +£15m EBITDA
The Beauty Crop continues to be a 'pull' brand, where it acquires and retains customers at materially lower cost than peer group beauty / cosmetics brands;
The Beauty Crop is trading / scaling fast outside the UK; your function is delivering the relevant / localised content needed across all our consumer touch points.

About you

To succeed at The Beauty Crop, you must have an entrepreneurial mindset and a growth-oriented attitude. The ideal candidate must be comfortable with ambiguity and able to navigate the fast-paced and constantly evolving nature of our direct to consumer, e-commerce and wholesale/retail cosmetics business. You must be willing to take calculated risks and have a bias for action, with a willingness to roll up your sleeves and get involved in all aspects of the business. You must be a strategic thinker, with the ability to balance short-term tactics and objectives with long-term vision and goals.

Additionally, you must be customer-focused and have a deep understanding of our target audience. You must be passionate about cosmetics and have your finger on the pulse of earned media processes and cosmetics / beauty trends and styles. You must be creative and innovative, with the ability to anticipate and respond to changing consumer / customer needs and preferences, before they happen.

3+ years of work experience in Influencer marketing in the UK or related field, ideally in Luxury / Aspirational Fashion & Apparel or Beauty, or a Social Media / Influencer Agency with Beauty / Aspirational clients; with proved track record of delivering successful campaign
Deep understanding of TikTok & TikTok Sho
Experience activating campaigns in the USA is a great plus;
Strong strategic thinking and analytical abilities, with the capacity to develop and implement data-driven influencer marketing strategies, with a Creative mindset with a keen eye for identifying unique collaboration opportunities and crafting engaging content concepts.
Strong negotiation skills with experience in contract negotiation, partnership agreements, and influencer compensation.
A structured way of working; competencies in planning and organisation & excellent attention to detail; Excellent organisational and project management skills, with the ability to multitask, prioritise tasks, and meet deadlines in a fast-paced environment.
Proficiency in social media platforms, influencer marketing tools, and analytics platforms to track and measure campaign performance.
An eye for quality content & storytelling;
Ability to adapt to evolving trends, platforms, and industry regulations in the influencer marketing landscape.
Genuine passion for influencer marketing, social media, and digital marketing trends, with a finger
on the pulse of popular culture and online communities.
A strong personality who is able to work autonomously and within team

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