Product Marketing Specialist
Freelance Contract
Location Kortrijk
Are you a strategic storyteller with a passion for product marketing in the healthcare domain? We're partnering with an innovative and globally respected technology leader in medical imaging and diagnostics to find a Product Marketing Specialist to support the launch and lifecycle communications of their high-impact products.
You'll be at the heart of exciting go-to-market activities, working cross-functionally with product, sales, and communications teams to drive commercial success and customer engagement from launch to end-of-life.
What You'll Do:
- Own product communications across the entire lifecycle - from launch to end-of-service.
- Lead and implement creative launch programs that empower regional and channel teams.
- Create high-impact product collateral and messaging tailored to diverse stakeholders.
- Collaborate closely with sales to identify and deliver powerful enablement tools.
- Ensure compelling, compliant, and accurate product representation across web and sales platforms.
- Monitor competitors and evaluate enablement performance for measurable results.
- Drive internal and external sales communications (including monthly Sales Comms).
- Steer the global marketing plan for key products like SUMO, ensuring alignment and consistency.
What We're Looking For:
- A Master's or Bachelor's degree in marketing, communications, or a relevant field.
- 5+ years of experience in a similar role, ideally within Healthcare, Medical Devices, or IVD.
- Strong English language skills (bonus points for additional languages!).
- A fast learner with excellent communication, project management, and teamwork skills.
You must have the right to work in Belgium for this role.
This is your chance to contribute to a company making a real difference in patient outcomes, while gaining international exposure in a fast-evolving industry. Apply now with your CV and let's chat.
