Marketing Analyst

The Planet Group • Remote (San Francisco, CA, US) • 4d ago

Marketing Analyst Privacy Campaigns

Location: Fully remote
Duration: 9 months
Pay: ~62.00hr, DOE

The Planet Group's well-known hospitality client is looking for aMarketing Analyst, Privacy Campaigns. The role will be 40 hours a week and will be fully remote.

Marketing Analyst Privacy Campaigns Responsibilities:

Analyze the engagement in and efficacy of Policy’s marketing initiatives and distill insights for colleagues across the world. This includes analysis across marketing channels (email, sms, app, web), ads (digital, tv, direct mail), and reputational trends from news and social activity.
Build engagement intuitive self-service data visualizations to capture marketing engagement trends and attribution.
Leverage behavior based audience criteria and learnings from previous outreach/experiments to drive strong engagement and conversions in political advocacy and regulatory compliance.
Work closely and cross functionally with Data Science and Engineering partners to represent Policy marketing and comms data structures and needs.
Build relationships with local and regional Policy Comms teams around the world to support their local data and analytics needs.
Support data pipeline development to clean, aggregate and transmit data into Policy’s central tool, Policy Cloud (Salesforce CRM.)
Develop data pipelines to generate and refresh custom audiences, collaborating with the E&I production team to launch and optimize outbound marketing campaigns.
Manage the integration of external data for Policy’s stakeholders into Airbnb databases and marketing platforms, including data provided by Policy teams and data acquired through vendors/partnerships.

Marketing Analyst Privacy Campaigns Qualifications:

6+ years experience in business intelligence, analytics or data science.
Expert in SQL.
Expert in Python.
Experience working with complex and big data systems across a multitude of relationships and metrics. Ability to apply a creative and nuanced perspective to look beyond common data indicators in order to meet business goals.
Ability to self-serve and take the initiative to find answers to technical questions. Capable of exploring global data across tens of thousands of geographies with diverse business, competitive, and demographic characteristics.
Experience analyzing marketing campaigns performance and building attribution models to relate engagement data to conversion data.
Expertise designing and running marketing experiments.
Talent for breaking down complex technical concepts into common language and acting as a bridge between technical and departmental stakeholders.
Familiarity with B2C marketing, political/advocacy marketing is a plus.

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