Head of Market Commercialisation

Planet Paymet • TRAFFIC • London, Not Specified, United Kingdom • 3h ago

About Planet: Planet is a global provider of integrated technology and payments solutions for retail and hospitality customers.We create great experiences for the millions of people who use our payments, software, and tax-free solutions every minute of every day.Planet empowers its customers to deliver great customer experiences by combining payments and software in ways that drive greater loyalty, increase revenue and save time.Founded over 35 years ago and with our headquarters in London, today we have more than 2,500 employees located across six continents serving our customers in more than 120 markets. Role Overview We are seeking a dynamic and strategic Head of Commercialisation to lead the design and execution of our go-to-market strategy across verticals and geographies. This role will unify presales, marketing, and customer experience under a single commercial umbrella, ensuring consistent messaging, campaign alignment, and market impact. You will be responsible for building and leading a high-performing GTM team, driving execution excellence, and owning market outcomes across enterprise, mid-market, and developing segments. What you will do: Strategic Leadership Define and evolve the GTM strategy in alignment with commercial and product priorities. Translate strategic objectives into actionable GTM plans, including campaign design, enablement, and lifecycle communications. Own the verticalisation of GTM efforts, starting with enterprise and hospitality, and expanding into mid-market and financial institutions. Team Building & Leadership Build and lead a cross-functional GTM team, including campaign managers, content strategists, and enablement leads. Foster a culture of accountability, collaboration, and continuous improvement. Partner with Sales, Product, and Customer Success to ensure alignment and shared KPIs. Execution & Market Ownership Lead the execution of multi-channel campaigns (paid media, SEO, webinars, events) to drive pipeline and brand equity. Tailor GTM strategies for underpenetrated markets and segments, addressing current support model gaps. Drive cross-sell and upsell initiatives through ICP-based packaging and solution storytelling. Performance & Optimisation Define and track KPIs across the GTM funnel, including MQLs, pipeline velocity, and campaign ROI. Use data to inform decisions, iterate on strategy, and report on performance to senior leadership. Ensure GTM activities are scalable, repeatable, and measurable. Who you are: 15+ years of experience in GTM, commercial strategy, or marketing leadership roles. Proven track record of leading cross-functional teams and delivering measurable business impact. Deep understanding of B2B SaaS, payments, or hospitality/retail verticals preferred. Strong analytical mindset with the ability to translate insights into action. Excellent communication and stakeholder management skills. Why Planet: Planet is an equal opportunity employer where diversity is valued, and all employment is decided based on qualifications, merit, and business need.Come and grow your career in the most exciting, fast paced technology market, with a business that delivers feel-good connected commerce. We would love to hear from you - Apply now.At Planet, we embrace a hybrid work model, with three days a week in the office.Reasonable accommodations may be made in order to allow for an individual to perform the essential functions of this role successfully. Company Background Planet provides integrated software, payment and technology solutions for its customers in the Hospitality and Retail sectors and worldwide via a network of global Financial Services Partners.Founded over 35 years ago, we have evolved our services, delivering an innovative digital commerce platform that puts customer experience first.With headquarters in London and around 3,000 expert employees located across six continents we serve customers in over 120 markets.

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