Location: REMOTE
Duration: 6 Months
Pay Rate: Up to $57.00/hour (DOE)
The Planet Group's rapidly growing FinTech client is seeking a
CRM Campaign Managerwith 3+ years of CRM experience including email, push and in app notifications, and SMS within the FinTech or crypto space for a 6-month assignment starting in July 2025!
CRM Campaign Manager Responsibilities:Strategy:
- Understand key drivers in campaign workflow to achieve ambitious engagement, retention, and reactivation goals
- Identify gaps in current workflow and devise actionable plan to improve it
- Maintain line of sight across key lifecycle pillars (onboarding/engagement) and bubble up insights on what is working vs. what is not
Execution:
- Prioritize efforts across multiple countries and stakeholders
- Build, execute, and monitor ad-hoc campaigns and customer journeys across email and push
- Ensure all comms are translated and deliver the best customer experience
Innovation:
- Focus on efficiency and automation in order to prevent manual or redundant effort in the various countries
- Define an op and support model to support additional countries
Measurement:
- Work with Strategy, Management, and Foundations team to ensure we develop a set of reporting metrics that we can share with a high degree of confidence given the lack of statistical power for International, and can be productionalized as we won't have capacity to manually calculate metrics for each county
Legal:
- Routinely engage with Legal and ensure all CRM efforts are approved as regulations vary country by country
Stay Informed on Industry Trends:
- Stay up-to-date with industry trends, competitor activities, and emerging opportunities in CRM and Lifecycle Marketing
- Sharing knowledge on industry trends, competitor activity, innovations and opportunities
- Recommend and implement best practices to stay competitive in the market
CRM Campaign Manager Qualifications:
- Experience managing CRM program intake and workflow management
- Experience building and executing complex CRM campaigns with multiple cross-functional stakeholders (e.g., Product Managers and Product Marketing Managers)
- Experience with enterprise level CRM platforms (e.g., Salesforce Marketing Cloud, Iterable, Braze, etc.)
- Solid understanding of basic HTML for email, email best practices & industry standards
- Comfortable setting up & executing experiments (A/B, MV) to track business impact, analyzing the data and extracting key insights
