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Digital Marketing Manager

Abbott • Contract • Alameda, CA, US • 1w ago

Title: Digital Marketing Manager

Location: Alameda, CA

Duration: 4+ Months

100% Onsite

Responsibilities:

The manager is looking for someone who will be working on the email channel in SFMC.
Work with vendors and agencies to ensure the strategy is implemented, esp. onthe email channel
Will be working very closely with the Data team on targeting and personalizing messages around targeting.
Will be working on Omnichannel strategies and the implementation of those strategies.
Will be working with media and web teams to ensure consistency in targeting and messages
Create and route creatives for approvals
6 - 8 years requires knowledge of enterprise-wide systems, Internet technologies, and experience with developing and implementing various digital marketing strategies and programs.
Education: Bachelor's Degree: Bachelor's degree in marketing, business, or IT Master's Degree: MBA preferred
Leads the development of digital marketing strategies to support Abbott's business via the Internet, extranet, multi-media and e-commerce)
Leads the development of cross-division, cross-site marketing features and functions. b) Identifies opportunities to expand marketing innovation and to effectively leverage existing capabilities across divisions.
Monitors consumer behavior and conducts marketing research to yield actionable insights to help shape strategy and direction.
Develop and manage SEO programs with a focus on defining and improving the total value of the online portfolio
Manages the execution of short- and long-term objectives and tactical plans for marketing Abbott's corporate and cross-division programs
Manages the implementation of multi-channel program, educates, trains and promotes digital marketing with corporate and divisional marketing managers and design agencies)
Maintains knowledge of key drivers, factors and services needed to effectively position brands digitally)
Understands business requirements, industry trends, competitive landscape and technology trends.
Provides guidance and consultation to internal and external stakeholders on processes and tasks for digital marketing strategies
Partners with organizations, communities, and teams to recommend/implement programs to achieve customer lifecycle management
Provides analysis of marketplace conditions, competitive intelligence, and digital opportunities to enhance business results
Identifies methods and design principles to create linkages across divisional marketing services to enable a strategic alliance to initialize
Utilizes and develops methods for measuring market response to sites, products and digital marketing campaigns
Consults with divisions on corporate brand requirements to meet enterprise standards on digital touch points, evaluates emerging technologies to better position Abbott externally
Keeps abreast of trends and opportunities related to digital, translates opportunities into recommendations leads and manages the digital strategy for all Corporate Marketing digital assets, websites, and online tools.
Manage digital marketing programs, online training, and marketing collateral
Manages individual website strategies and tactical planning for corporate websites. Monitors site performance and metrics.
Provides recommendations on future content and capability requirements to meet customer needs. Manages enterprise digital marketing policies, program,s and processes.
Defines implementation requirements and policy specifications to support enterprise-wide digital marketing objectives
Manages and defines Corporate Brand standards across the enterprise for digital channels.

Consultants Eligible Benefits Upon Waiting Period:

Medical and Prescription Drug Plans
Dental Plan
Vision Plan
Health Savings Account (for High-Deductible Health Plans)
Flexible Spending Accounts (Health, Limited Purpose, Dependent Care, Commuter Parking and Commuter Transit)
Supplemental Life Insurance
Short Term Disability (coverage varies by state)
Long Term Disability
Critical Illness, Hospital coverage, Accident Insurance
MetLife Legal, MetLife ID Fraud, and MetLife Pet Insurance
401(k)

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritional and branded generic medicines.

Working together, Abbott and Talent Solutions partner to deliver top talent for contingent roles at Abbott, building better and healthier lives. Abbott believes all employees are essential to creating life-changing breakthroughs, performing key duties to create life-changing breakthroughs.

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