Location: REMOTE
Duration: 5 Months (possibke extension into 2026)
Pay Rate: Up to $62.00/hour (DOE)
The Planet Group's rapidly growing FinTech client is seeking a
Product Marketing Specialist with a B2B or Instructional Marketing backgroundto develop and execute marketing plans that amplify ecosystems including wallets, developer platforms, exchanges, and partner integrations for a REMOTE, 5 month contract assignment starting in July 2025!
HUGE plus if you have experience in stablecoins or crypto! Product Marketing Specialist Responsibilities:
- Collaborate with BD and Partnerships teams to create joint messaging, launch plans, case studies, and go-to-market campaigns.
- Create and manage marketing content and campaigns tailored to enterprise and institutional audiences (e.g., educational collateral, rewards programs, webinars).
- Partner with the retail PMM to ensure cohesive messaging and support joint initiatives when ecosystem and retail priorities intersect.
- Define success metrics, analyze campaign performance, and optimize based on results.
Product Marketing Specialist Qualifications:
- Ability to craft and execute go-to-market plans tailored to both ecosystem and institutional audiences.
- Strong writing skills to produce messaging, collateral, case studies, and thought leadership content.
- Experience planning, executing, and optimizing integrated marketing campaigns.
- Ability to plan activations, represent the brand at industry events, and align event strategy with broader marketing goals.
- Familiarity with blockchain, stablecoins (like USDC), wallets, developer tools, and crypto exchanges. Web3/Fintech Awareness – Insight into how decentralized and traditional financial systems intersect.
- Understanding of FinServ customer needs and enterprise B2B marketing.
- Proven ability to work with BD, Partnerships, Sales, Product, and Comms teams.
- Experience in co-marketing and joint GTM initiatives with partners.
- Ability to define KPIs, analyze campaign performance, and make data-backed decisions.
- Long-term thinking around ecosystem growth and partner enablement.
Education: Bachelors Degree Required / MBA (Preferred)
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