Performance Marketing Lead

Soar With Us • TRAFFIC • Yorkshire, Leeds, United Kingdom • 3d ago

Role: Performance Marketing Lead
Function: Growth Strategy / Paid Media / Performance Marketing
Reports to: Head of Growth
Location: Remote-first (UK-based), with optional access to a London, Leeds or Manchester office.
Seniority Level: Mid-Senior
Salary: £45,000 - £55,000 + Performance Bonus

The Role

We're hiring a Performance Marketing Lead to take strategic ownership of two key e-commerce client accounts, managing growth across all major paid media channels - including Meta, Google, and TikTok. This role goes beyond execution: you'll act as the lead Growth Strategist for these accounts, developing integrated performance strategies, aligning creative and media execution, and driving real revenue impact. It's a perfect fit for someone who thrives on both strategy and optimisation, with a strong grasp of cross-channel media performance. This is a hands-on, data-driven role for someone who thrives on performance, platform mastery, and unlocking growth through media execution.

About Us

Founded by Olly Hudson and Joe Marston, Soar With Us is one of the fastest-growing advertising agencies for e-commerce brands in the UK. We're built on the core values of collaboration, innovation, and accountability. With a team of over 40 A-Players, we profitably spent more than £250m on Meta, Google, and TikTok ads in 2024, helping brands like The Essence Vault, Art of Football, and Bee Inspired scale rapidly.

Your Impact

Act as the lead growth strategist for two key e-commerce clients, driving performance across Meta, Google, TikTok, and other channels.

Translate client objectives into integrated, data-backed paid media strategies, including 6-12 month growth plans that balance efficiency and scale. that balance efficiency and scale.
Monitor performance, optimise in real-time, and guide creative development based on insights.
Lead testing plans, reporting, and cross-channel learning to uncover growth levers.
Collaborate with creative, account, paid search, and CRM teams to ensure campaigns deliver measurable business outcomes and full-funnel growth

As a Performance Marketing Lead at Soar With Us, you'll be the strategic and operational lead for two high-value client accounts. You'll take ownership of growth performance across all paid channels, driving both planning and execution. This role sits at the intersection of media strategy, optimisation, data, and creative alignment.

Growth Strategy and Planning:

Develop comprehensive 12-month growth roadmaps, aligning creative, performance, and financial goals.
Use the Growth Xcelerator to set ambitious, data-backed KPIs for revenue growth and customer acquisition.
Conduct in-depth market research and competitive analysis to identify high-potential growth opportunities.
Regularly review and adapt strategies based on performance data and client goals.

POD Leadership and Collaboration:

Lead a cross-functional Performance Operating Division (POD), coordinating efforts between Account Managers, Media Buyers, and Creative Strategists.
Drive alignment across teams to ensure consistent messaging, creative quality, and data-driven decision-making.
Act as the strategic anchor within the POD, setting direction and ensuring everyone is working towards the same client outcomes.

Data-Driven Optimisation:

Use platforms like Shopify, Triple Whale, and ad account analytics to monitor performance, identify trends, and make real-time optimisations.
Transform raw data into actionable insights, guiding creative adjustments and media strategy refinements.
Regularly assess the health of client accounts, ensuring that targets for ROAS, CAC, and customer LTV are consistently met or exceeded.

Client Communication and Relationship Building:

Build strong, trust-based relationships with clients, acting as their primary strategic advisor.
Present clear, data-backed insights and growth recommendations, ensuring clients understand the impact of your work.
Provide regular performance updates, helping clients connect day-to-day tactics with long-term growth goals.

Creative Collaboration:

Partner closely with creatives to develop impactful, conversion-focused campaigns that align with strategic goals.
Use data to refine creative direction, ensuring every asset is designed to drive measurable results.

Skills & Experience:

Minimum 3 years of hands-on experience managing paid media campaigns on Meta or Google.

Deep understanding of Acquisition channels, landing pages, e-commerce best practices, and growth levers.

Proven track record in producing accurate forecasts and data-driven strategies.

Strong grasp of creative ideation, data-backed execution, and performance analysis.

Clear, confident communicator with a talent for simplifying complex ideas.

Experience leading cross-functional teams, aligning creative and media strategies for maximum impact.

High proficiency in Shopify, Triple Whale, and other E-commerce analytics tools.

What Success Looks Like

6 Months:

Consistently achieving growth goals across client accounts.
Building trust with clients and high-functioning POD collaboration.
Streamlining workflows between strategy, creative, and performance.

12 Months:

Trusted to lead high-value clients and deliver best-in-class results.
Developed scalable systems for campaign planning, delivery, and review.
Potential to step up to lead larger teams and complex accounts.

24 Months:

Recognised internally as a strategic growth leader.
Leading high-revenue accounts and contributing to agency-wide strategy.
Positioned for progression into Senior Growth Lead or Head of Growth roles.
Act as the strategic and operational lead for your POD.
Drive accountability, coordination, and innovation across performance and creative teams.
Provide regular feedback, direction, and mentorship to team members.
Champion a test-and-learn culture that prioritises outcomes and continuous improvement.

Our Values

At Soar With Us, our values define how we work, make decisions, and build lasting client relationships:

Extreme Ownership: Taking responsibility for every outcome within your control.
Radical Curiosity: Challenging assumptions and exploring what's next to drive smarter, more innovative results.
Kind Candour: Saying what needs to be said with honesty, empathy, and purpose.
Client-Centricity: Thinking like owners, acting in our clients' best interests, always.

Salary: £45,000-£55,000 depending on experience, plus annual performance bonus.
Culture of extreme ownership, curiosity, and collaboration.
Remote-first flexibility with optional hybrid access to our UK HQ.
Private health insurance, life insurance, and wellness perks.
25 days annual leave (plus your birthday off and additional days for long service).
Professional development budget and learning resources.
Peer-nominated Kudos system and annual bonus scheme.
Work Abroad Scheme: Up to 30 days working overseas per year.

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