Lifecycle Marketing Operations Specialist

The Planet Group • Culver City, CA, US • 2d ago

Lifecycle Marketing Operations Specialist

Location: Hybrid onsite schedule in Culver City, CA
Duration: 12 months
Pay: up to $57.00/hour, DOE

The Planet Groupis looking for a Lifecycle Marketing Operations Specialist to join our well-known Fortune 500 client on a 12 month contract. This role will be 40 hours per week and is hybrid in Culver City, CA.

This position will work cross-functionally to develop and execute customer journeys for growth marketing acquisition and engagement initiatives. As the subject matter expert of customer journey orchestration, the ideal candidate can think strategically, execute flawlessly, and effectively collaborate in a matrix organization.

Lifecycle Marketing Operations Specialist Responsibilities:

Develop, test, and deploy customer journeys, including assessing product and strategy objectives, platform capabilities and data needs.
Collaborate and communicate clearly and effectively with stakeholders given the complexities of global large-scale projects, ensuring that operational plans, deliverables and risks are properly addressed and aligned.
Monitor campaign performance for operational integrity, and identifying and communicating issues to internal teams.
Identify key opportunities of improvement in campaign performance, operational efficiency and processes, and product tooling.
Build a knowledge portal of best practices and playbooks that serve as a reference and training resource.

Lifecycle Marketing Operations Specialist Qualifications:

5-7 years of lifecycle marketing experience building and launching acquisition and engagement initiatives.
Experience with CRM or ESP platforms such as Salesforce Marketing Cloud/ExactTarget, Braze, Oracle Responsys.
High aptitude for logical reasoning and critical thinking.
Experience in SQL preferred.
Exhibit high attention to detail and organization to deliver quality projects in a timely manner.
Innovator who is proactive, thoughtful and resourceful with a willingness to tackle ambiguity and roadblocks.
Team player mentality with strong consideration for impact on team members.

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