Marketing Manager II

Motion Recruitment • Remote (Mountain View, California, United States) • $0 - $59 / hour • 4m ago

Our client is a leading accounting and tax software provider has an opening for a Marketing Manager II for long-term contract engagement. You will have the opportunity to work fully REMOTE! (must be willing to work PST hours)

Contract Duration: Through 11/2026

Description:

Manages the marketing activities and programs for the organization.
Develops and implements marketing plans to serve the business objectives.
Stays abreast of changes in the marketing environment and coordinates market research projects.
Selects and manages ongoing relationships with different marketing vendors.
May oversees advertising, events and public relationships.
Manages subordinate staff in the day-to-day performance of their jobs.
True first level manager.
Ensures that project/department milestones/goals are met and adhering to approved budgets.
Has full authority for personnel actions.
Extensive knowledge of department processes.

Retention Team for Money products (payments and bill pay)

3 people currently on the team
Teams works with VIP's in the company
Will work 4-5 campaigns at a time

Skills & Qualifications

End-to-end Marketing Management
Project intake
Campaign design
Cross-functional collaboration
Stakeholder management
Testing
QA
Launch
Campaign data

Additional Responsibilities:

Execute lifecycle marketing programs from start to finish -
Identify key customer insights and data needed to construct effective strategies
Assess and develop strategies to address key business problems in the customer lifecycle – e.g., design multi-channel campaigns to drive customers to the Aha moment, increase their engagement with a product, and overall improve their short-term and long-term retention
Identify the key performance metrics or indicators to measure success, both leading and lagging indicators
Plan and manage end to end process of multi-channel marketing campaigns, including email, direct mail, push, sms, and in-product discovery
Critically evaluate and size impact of addressing business problems
Critically size impact of various strategies to address specific problems
Work with many cross-functional stakeholders and partners to deliver an awesome customer experience
Own the deliverables, deadlines and measurement of customer IPD, push notification and email/marketing automation campaigns in digital marketing tools to drive usage, conversion, retention, revenue and unit growth
Provide direction to build program test plans
Perform and analyze A/B split testing along with analyst - Partner closely with cross functional teams (e.g. Segment Marketers, Product Managers, Data Ops, Analytics, Creative & Deployment Agencies) to execute campaigns, as well as optimize and analyze campaign results
Develop program/creative brief - Manage creative development with copy writer, designer and programmers
Build and ensure on-time detailed program schedules - from kick off to tracking codes to legal/compliance review to deployment and results tracking, including managing stakeholder expectations and communicating out project timelines
Set-up, test/QA email campaigns

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