Sales Director

Apex Hotels • TRAFFIC • Edinburgh, Not Specified, United Kingdom • 2d ago

Join the Journey of Luxury Hospitality Excellence

The Monogram Collective showcases a newly crafted collection of unique British stays, each with its own distinct charm. The Monogram Collective is a growing portfolio of luxury boutique hotels across England and Scotland, including iconic properties such as The Vineyard, Pine Trees, and Meldrum House

Steeped in heritage and reimagined for the curious modern traveller, our hotels celebrate individuality and the rich spirit of their surroundings-inviting you to feel the story of every place you stay.

We are seeking a strategic and well-connected Sales Director to drive our commercial success across the UK and key international markets.

Your Role at a Glance

Based in Scotland, the Sales Director role has a group-wide remit covering all UK sites. As a Sales Director, you will lead our strategic sales efforts across high-end leisure and corporate markets. You'll be responsible for expanding our presence among affluent travellers, luxury travel trade, and corporate retreat clients, while managing top-tier partnerships and delivering measurable revenue growth.

Key Responsibilities

Develop and execute a UK and international sales strategy focused on luxury leisure and corporate travel.
Identify and secure new business from direct clients, tour operators, travel agents, DMCs, and lifestyle concierges.
Represent the brand at major trade events including ILTM Cannes, consortia roadshows, and tourism showcases.
Manage and grow a portfolio of high-value leisure and corporate accounts.
Serve as the primary contact for elite travel advisors and luxury consortia (e.g., Celebrated Experiences, Queen of Clubs, SLH, Mr & Mrs Smith).
Conduct regular sales visits, virtual meetings, and coordinate FAM trips and sales missions.
Collaborate with Revenue and Reservations teams to optimise yield and occupancy.
Track and report on sales performance, market trends, and ROI of key initiatives.
Maintain a deep understanding of the UK luxury travel landscape and competitor activity.
Work closely with the Head of Commercial, Brand & Marketing Manager, and hotel teams to support campaigns targeting high-net-worth individuals.

About You

Essential Experience & Skills

3-5 years in a senior sales role within luxury hospitality (4-star deluxe or 5-star level).
Strong knowledge of the UK and EMEA luxury leisure travel market.
Established network of luxury MICE agents and travel industry contacts.
Proven track record of exceeding revenue targets and growing market share.
Excellent communication and presentation skills.
Willingness and flexibility to travel extensively, including internationally.

Preferred

Experience with CRM and hotel systems (e.g., Delphi, Opera, Salesforce).
Multilingual capabilities (advantageous).
Familiarity with inbound markets including the US, Middle East, and Asia.

Why Join Us?

At The Monogram Collective, you'll be part of a passionate and visionary team shaping and redefining luxury hospitality. This is your chance to lead sales strategy across a prestigious portfolio and make a lasting impact on a brand with global potential. We also offer:

35 days holiday
Training and development from day one
Employee events and celebrations
Inhouse company interactive employee communication APP
Entry to our state-of-the-art gym and pools
Healthy meals to enjoy while you're working
Access to an external Employee Assistance Programme
Financial Wellbeing App Wagestream
£200 referral bonus when your friends or family join the team.

Following your first successful 3 months, you'll also receive

Access to our discounts and wellbeing platform "Treat Yourself Here", unlocking savings and experiences for you and your family.
Involvement in our employee of the quarter and annual recognition schemes
Long service recognition
Probation pass and annual anniversary complimentary guest experience overnight stay and dinner for two
50% discount in our restaurants
Cycle to Work Scheme
Discounted room rates for employees, friends, and family
Spa treatments and product discounts
Life Assurance cover

Ready to Elevate Luxury Travel Sales?
Apply now and bring your expertise, network, and passion for excellence to The Monogram Collective.

INDHP

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