Interim Head of Marketing

Comoro Ltd. • TRAFFIC • London, Not Specified, United Kingdom • 15h ago

A fantastic interim leadership role driving strategic persona-led growth marketing strategies and working closely with the C-Suite at a leading digital infrastructure intelligence platform

Salary Up to £85k annual plus benefits

Role type FTC

Location London / Hybrid

Our client launched in 2009 with a mission to support the growth of digital infrastructure powering our connected world. They do this by bringing together intelligence, data, and industry leaders to help executives make smarter decisions, faster.

Since then, they've built the leading global business intelligence platform for digital infrastructure - connecting dealmakers with the best investment and advisory opportunities worldwide.

They are the go-to source for actionable intelligence on M&A, financing, and investment in global digital infrastructure. Their subscribers include investment bankers, investors, and senior executives from telecom, towers, data centres, cloud, fibre, and financial advisory sectors.

About the Role:

We are looking for an Interim Head of Marketing for a minimum of 3 months with immediate availability to lead subscription marketing strategy and campaigns for premium business intelligence products. This is a critical role focused on marketing high-value B2B subscriptions to a financial services audience-including investment banks, M&A advisory firms, private equity, institutional investors and operators. leading campaigns to increase revenue. This is a full-time hybrid-working role working Tuesday, Wednesday, Thursday in our client's London Bridge Office

As Head of Marketing you will be responsible for driving the overall marketing strategy of the business and for demonstrating the ROI of marketing activities. You will report up to C-Suite and Board with concise and data-led insights and develop and implement marketing strategy in line with the company vision and to reach defined targets.

You will be a leading example of best practice in marketing and seen as a figurehead and mentor to the business in this field by leading marketing campaigns that increase revenues, expand audience, and enhance the company and brand.

Candidates must have 5+ years direct experience of leading a marketing team promoting high-value B2B subscriptions or intelligence products and 10+ years in B2B marketing.

Key Responsibilities

Lead the strategy and execution of a marketing plan with integrated marketing campaigns targeting financial sector decision-makers to deliver MQLs to achieve new business targets
Build a persona-focused, benefit-led roadmap aligned to subscription acquisition and renewal goals
Collaborate with Product, Sales, and Editorial teams to shape messaging, positioning, and go-to-market strategy
Manage and direct the Tech Stack including CRMs and Addons
Produce concise, data led meaningful reports and dashboards for Csuite and Board to inform marketing plan and strategy

Content & Campaign Execution

Develop and deliver content that drives marketing-qualified leads (MQLs) by addressing the core pain points, motivations, and decision criteria of financial services professionals
Create compelling, benefits-led messaging and campaign assets that move prospects through the funnel-from awareness to conversion
Build integrated campaign journeys around gated content, landing pages, and nurture flows to maximise lead generation and engagement
Collaborate with Sales to ensure alignment between content strategy and commercial goals, enabling stronger conversion and pipeline growth

Performance & Optimisation

Adept at using HubSpot, or another marketing CRM system, to build an engaged audience aligned to TAM and optimise campaigns with attention to segmentation, testing and conversion
Use analytics to track engagement and conversion across the funnel-reporting on KPIs and driving data-backed improvements
Knowledge and experience of account-based marketing (ABM) for subscriptions
Continuously refine strategy, positioning and campaigns based on prospect and customer feedback
Experience of managing, mentoring and recruiting a high-performing team to support and execute high quality campaigns and reporting of analytics
Work closely with the CSuite and the Board to develop and execute our marketing strategy increasing quality and quantity of MQLs to achieve to revenue targets

Required Experience

10+ years including 5+ years in marketing leadership with high-value B2B subscription products -preferably intelligence, data, or financial content platforms to the financial services sector
Strong organisational and leadership skills to recruit and develop the team
Demonstrable track record targeting financial sector professionals-including investment banking, M&A, private equity, or institutional finance
Exceptional campaign planning, content development, and messaging skills
Strong experience with AI marketing automation and CRM tools (e.g. HubSpot, Salesforce)
A portfolio or examples of successful persona-led campaigns and high-performing content

What's On Offer

Strategic Impact: High visibility role working closely with senior leadership team on a core revenue growth stream
Competitive Compensation: Attractive salary with performance incentives
Join an ambitious, dynamic and friendly team with a spacious Central London Office
Take a leading role in a fast-growing media business in a red-hot global growth sector
Benefit from Flexible working, Holidays, Training, Perks, Socials and Away Days

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