Analytics Audience Director

Sphere Digital Recruitment • TRAFFIC • London, Not Specified, United Kingdom • 11h ago

An exciting marketing and data agency is looking for an Associate Director of Audience Analytics to join on a fixed-term contract, working on a high-profile account.

Location: London, hybrid working 2 days per week
Office policy: flexible (few days per week in London if needed)
Contract length: Until the 3rd of September
Start date: Monday 21st of July
Salary: Up to £390pd Outside IR35

The Job

Develop and deliver audience-first strategies, including segmentation, targeting and personalisation
Lead audience enrichment, using 1st party data, Data Clean Rooms, CDPs and DMPs
Monitor and optimise campaign performance using data-driven insights
Translate audience data into clear narratives that inform creative and media plans
Partner with strategy, media, product and analytics teams to align audience strategies with business goals
Support post-campaign analysis, QBRs, test & learn programmes and competitor insight
Mentor and manage a small team of analysts

You

Deep understanding of audience strategy and 1st party data activation
Media fluent, able to shape holistic creative and media strategies
Tools & data expertise: GA4, Adobe Analytics, GWI, TGI; Epsilon is a bonus
Confident communicator, able to build trusted relationships internally and externally
Experience working across paid and owned marketing channels
Experience with BI tools (Looker, PowerBI) is a plus

Apply Now

If you're interested in this opportunity, please send your CV

Sphere Digital Recruitment is an equal opportunities employer. We encourage applications regardless of age, disability, gender identity, sexual orientation, religion, belief or race.

Sphere Digital Recruitment is acting as an Employment Business in relation to this vacancy.

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