Insight Lead, Brand & Reputation

Alexander Mann Solutions - Contingency • TRAFFIC • Midlothian, Edinburgh, United Kingdom • 2w ago

AMS is a global workforce solutions partner committed to creating inclusive, dynamic, and future-ready workplaces. We help organisations adapt, grow, and thrive in an ever-evolving world by building, shaping, and optimising diverse talent strategies.

Our Contingent Workforce Solutions (CWS) is one of our service offerings. Acting as an extension of their recruitment teams, we connect them with skilled interim and temporary professionals, fostering workplaces where everyone can contribute and succeed.

Our client, a major UK retail bank, provides every day banking services to over 17 million retail customers. The banks expertise and services span across Business Services, Corporate banking, Wealth Management, Group Functions, Retail and Investment Banking.

On behalf of this organisation, AMS are looking for an Insight Lead, Brand & Reputation for an initial 6-contract based in Edinburgh or London. It is a hybrid model

Purpose of the role:
This role offers a chance to lead brand and reputation insight strategy, driving marketing initiatives and insight projects that fuel brand growth, while developing your own leadership and innovation skills within the Customer Insight team.

What you'll do:

Developing and delivering brand and reputation insight projects to monitor our performance, as well as ad-hoc projects to test creatives and campaign effectiveness
Coordinating and reporting on the bank's brand and reputation related performance
Working with a team of insight managers and analysts, bringing together a range of insights to help inform the market and competitive landscape
Engaging with internal brand and reputation teams to connect insight to help inform performance and future strategy decisions
Engaging with external practitioners and research trade bodies, making sure we remain up to date with the latest techniques and best practice
Preparing materials to support insight led decisions at the highest level of the bank and demonstrate the impact on insight in action

The skills you'll need:

Proven experience in tracking brand and reputation insight, consumers attitudes and perceptions, as well as market context
The ability to challenge conventions, foster collaborations and inspire
An understanding of external regulations and their impact on the customer and marketing strategy
Strong written and verbal communication skills
The ability to manage multiple concurrent projects with a track record of delivering against tight timescales and within budget
Strong analytical skills to identify trends and patterns
Excellent influencing skills and the ability to build strong relationships with colleagues at all levels

Next steps

This client will only accept workers operating via an Umbrella or PAYE engagement model.

If you are interested in applying for this position and meet the criteria outlined above, please click the link to apply and we will contact you with an update in due course.

AMS, a Recruitment Process Outsourcing Company, may in the delivery of some of its services be deemed to operate as an Employment Agency or an Employment Business

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