Communications And Marketing Officer

i-Jobs • TRAFFIC • Gloucestershire, Bristol, United Kingdom • 1w ago

Communications And Marketing Officer

Location: 70 Redcliff Street, BS1 6AL
Start Date: ASAP
Contract Duration: 6+ Months
Working Hours: Mon Fri, 09 00, 37 Hours per week
Pay Rate: £ 19.81 per day
Job Ref: (phone number removed)

Responsibilities

Deliver and manage proactive and coordinated communications and marketing activity to support individual projects and initiatives within the BGDP programme.
Develop and deliver marketing campaigns that support the overarching communications strategy for the BGDP programme, as well as individual projects.
Create engaging visual and video/audio content, as well as Plain English copy for different channels.
Use a range of channels including in-person and digital to engage with the public, stakeholders, and staff.
Evaluate communications and marketing activities to ensure effectiveness and value for money, identifying opportunities to optimise performance and feeding insights back to teams.
Manage creative and professional services to ensure effective delivery of all marketing activities, such as design, print, and videos.

Person Specification
Essential

Educated to degree level or equivalent.
Recognised professional qualification in communications and marketing or equivalent level of knowledge gained through demonstrable experience in a directly related area of work.
In-depth knowledge and experience executing marketing campaigns, including the full channel mix, campaign planning, and delivery.
Communications, consultation, marketing, or media experience.
Proven experience of creating successful digital content and managing social media channels.
A track record of managing effective multi-channel marketing and communication campaigns.
Experience of working with project teams to define objectives, develop messaging, recommend channels, and deliver a suite of campaign collateral and communications activities.
Evaluating campaign performance against objectives, and making recommendations to improve future performance.

Skills and Competencies

Excellent writing skills and ability to adapt copy for a range of audiences.
Able to translate complex/technical information into Plain English.
Good interpersonal skills; able to work confidently with internal and external stakeholders.
Ability to work creatively to produce engaging content for online and traditional channels.
Excellent planning, project management, budgeting, and organisational skills.
The ability to work on own initiative, taking ownership for own workload and progress projects, escalating to line manager when appropriate.
Experience of planning and delivering integrated communications campaigns across a range of channels including print, digital, events, and PR.
Experience of briefing external agencies and handling an internal sign-off process.

Desirable

Experience working in a complex, political, multi-stakeholder environment.
Knowledge and interest in issues relating to transport, especially the bus network and issues facing this sector.

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