The pay range is $113,000.00 - $203,000.00
Pay is based on several factors which vary based on position. These include labor markets and in some instances may include education, work experience and certifications. In addition to your pay, Target cares about and invests in you as a team member, so that you can take care of yourself and your family. Target offers eligible team members and their dependents comprehensive health benefits and programs, which may include medical, vision, dental, life insurance and more, to help you and your family take care of your whole selves. Other benefits for eligible team members include 401(k), employee discount, short term disability, long term disability, paid sick leave, paid national holidays, and paid vacation. Find competitive benefits from financial and education to well-being and beyond at .
About us:
Working at Target means helping all families discover the joy of everyday life. We bring that vision to life through our values and culture. Learn more about Target here.
Product Teams at Target Corporation are accountable for the delivery of business outcomes enabled through technology and analytic products that are easy to use, easily maintained and highly reliable. Product Teams have one shared backlog that is inclusive of all products, technology and design work.
The Marketing Capabilities Content Supply Chain Product team is seeking a strategic and forward-thinking Senior Product Manager specializing in Marketing Technology (MarTech) with deep expertise in content creation, operations, and Generative AI. This role will lead the implementation and evolution of advanced content platforms, reinventing processes across channels to deliver scalable, personalized, and high-performing content.
As a Senior Product Manager, you will work in the product model and will partner to develop a comprehensive product strategy, related roadmap, and set key business objectives (OKRs) for your respective product. You will need to leverage the knowledge of your product, as well as customer feedback and establish other relevant data points to assess value, develop business cases, and prioritize the direction and desired outcomes for your product. You will lead a product and work in unison with engineers, UX designers, data scientists and business partners to deliver a product.
You will be the "voice of the product" to key stakeholders to ensure that their needs are met, and that the product team is getting the direction and support that it needs to be successful. You will develop and actively understand the market, maintain a product roadmap and backlog outlining the customer themes, epics, and stories while prioritizing the backlog to focus on the highest impact work for your team and stakeholders.
You will encourage the open exchange of information and viewpoints, as well as inspire others to achieve challenging goals and high standards of performance while committing to the organization's direction. You will foster a sense of urgency to achieve goals and leverage resources to overcome unexpected obstacles, and partner with product teams across the organization to help them achieve their goals while pursuing and completing yours.
Key Responsibilities
Strategic Product Leadership
- Define and execute a strategic vision and comprehensive roadmap for Content Creation and Operations.
- Align product initiatives closely with broader organizational objectives, ensuring high business impact and strategic value.
Innovation & Industry Insight
- Continuously identify emerging MarTech trends, specifically within Generative AI and content automation, translating them into actionable opportunities.
- Conduct early-stage validations and proof-of-concept engagements to ensure viability and scalability
Core Capability Development
- Develop and enhance core capabilities enabling marketers, creative teams, and advertisers to generate personalized, scalable, and performance-driven content using advanced AI tools.
- Oversee integration and optimization of innovative technologies and platforms.
Cross-functional Collaboration
- Collaborate with Data Science, Software Engineering, Creative, Design and Marketing teams to clearly define channel-specific requirements and detailed product development plans.
- Communicate effectively across diverse stakeholders to secure alignment, consensus, and support for the product roadmap and key initiatives.
Process Re-invention
- Lead the transformation and optimization of content operations workflows, enhancing efficiency, speed, and performance across multiple channels.
- Champion continuous improvement initiatives based on data-driven insights and market benchmarks.
Go-to-Market Strategy
- Support comprehensive GTM planning for product launches, feature rollouts, and scaling initiatives.
- Collaborate closely with Creative and Marketing teams to ensure successful product adoption and measurable results.
This role offers a unique opportunity to transform how Target creates and delivers content at scale. By leading the development of innovative tools and processes, you'll shape the future of content operations and ensure Target continues to set the standard for efficiency,
Core responsibilities of this job are described within this job description. Job duties may change at any time due to business needs.
About you:
- 8+ years of experience in Product Management, specifically within MarTech or related domains such as content operations, creation, and management.
- Proven expertise in Generative AI technologies and their application in scalable content production.
- Strong familiarity and experience with leading content platforms (e.g., GenStudio, Pencil, Adobe Experience Manager).
- Deep understanding of the broader MarTech ecosystem, including asset management, workflow orchestration, and personalization tools.
- Excellent communication skills, capable of effectively articulating vision, strategies, and roadmaps to diverse stakeholders.
- Demonstrated track record of driving significant process improvements and innovation at scale.
- Experience using generative AI platforms such as Adobe Firefly, VertexAI, Gemini, ChatGPT, ComfyUI, Forest Labs, Flux Kontext.
- Strong familiarity with creative tools such as Photoshop, Figma, InDesign, and related design software.
- Direct experience implementing and leveraging industry-leading content solutions such as Adobe Creative CloudAdobe Experience Manager, Salesforce Marketing Cloud, or similar products.
Nice to Have
- Experience working in retail, content-heavy organizations, or large marketing/creative teams.
- Hands-on experience with Asset Management and Workflow Orchestration tools.
- Experience integrating GenAI solutions into enterprise content workflows.
This position may be considered for a Remote or Hybrid (known internally at Target as "Flex for Your Day") work arrangement based on Target's needs. A Remote work arrangement means the team member works full-time from home or an alternate location that's not a Target location, does not have a desk at a Target location and may travel to HQ up to 4 times a year. A Hybrid/Flex for Your Day work arrangement means the team member's core role may be performed either remote or onsite at a Target location depending upon what your role, team and tasks require for that day. Work duties cannot be performed outside of the country of the primary work location, unless otherwise prescribed by Target.
Benefits Eligibility
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Americans with Disabilities Act (ADA)
In compliance with state and federal laws, Target will make reasonable accommodations for applicants with disabilities. If a reasonable accommodation is needed to participate in the job application or interview process, please reach out to .Application deadline is : 08/14/2025
