Google Tag Manager (GTM) Specialist

scrumconnect ltd • APPLICATION • Lancashire, Manchester, United Kingdom • 12h ago

Manchester, United Kingdom - £325/day - Inside IR35

Contract
Reference: JS
Industry: IT & Telecommunications
Contact: Recruitment Team

About Scrumconnect Consulting

Scrumconnect Consulting is a multi-award-winning consultancy (UKIT awards including Best Public Sector IT Project, Digital Transformation Project of the Year, and a Special Award for Organisational Excellence). Our work impacts 40M+ UK citizens across departments including DWP, MoJ, and HM Passport Office.

Role Summary

We're seeking a Google Tag Manager (GTM) Specialist to support the Digital Workplace Function, partnering with the Email and Microsoft Office product teams within Collaboration & Communication Services (C&CS). You'll own event tracking strategy, tagging, and data-layer quality to power reliable analytics and performance insights for internal digital services. You'll collaborate with a Senior Performance Analyst and a multidisciplinary team.

What you'll do

Own GTM implementation (web/app): plan, configure, and maintain tags, triggers, variables, and templates for robust, low-latency tracking.
Data layer & taxonomy: define/extend a scalable event schema and data-layer spec; document naming conventions and governance.
Consent & privacy: implement Consent Mode v2, CMP integrations, and tagging that respects privacy, security, and accessibility standards.
Server Side tagging (sGTM): design and/or maintain Server Side containers to improve data quality and control.
GA4 & BigQuery: ensure high-fidelity event collection, parameters, and user properties; validate exports to BigQuery for downstream analysis.
Debugging & QA: use Preview/Debugger, tag audits, and monitoring to detect regressions; create automated checks where feasible.
Stakeholder enablement: translate business questions into trackable events and KPIs; create clear implementation guides and runbooks.
Reporting enablement: collaborate on Looker Studio/Power BI dashboards by ensuring clean, trustworthy tracking inputs.
Performance & reliability: minimise tag bloat, resolve conflicts, and optimise loading strategies.
Change management: manage releases via versioning, environments, and rollback plans; integrate with agile delivery.

Essential skills & experience

4-6+ years in GTM/GTM Server Side and GA4 implementation (web and/or app).
Strong data layer design, event modelling, and taxonomy governance.
Hands-on with Consent Mode v2, CMP integrations, PII controls, and privacy-by-design.
Comfortable with BigQuery (schemas, QA, basic SQL for validation).
Proficient in Looker Studio (for validation/health views; storytelling a plus).
Solid debugging across environments; familiarity with browser dev tools & network requests.
Clear communicator; can turn business needs into measurable tracking plans.
Experience working in agile, with version control and change management for tags.

Desirable

Server Side GTM in production (GA4, Ads, custom endpoints).
Power BI and/or Azure Data Services exposure.
Public-sector or large-scale internal service experience.
Basic JavaScript/TypeScript for custom templates and tag logic.
Understanding of accessibility implications for tagging and measurement.

Compliance & standards

Adheres to digital service standards, accessibility principles, and data governance.
Ensures tagging does not degrade user experience or expose sensitive data.

Contract & logistics

Day rate: £325/day Inside IR35
Location: Manchester (hybrid options considered)
Duration: Contract, with potential extension
Clearance: BPSS/SC welcome; sponsorship can be supported where applicable.

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