ADOBE ANALYTICS

Role: ADOBE ANALYTICS

Location: London

Contract (6months +)

Inside IR35

Job description

• Implementation & Architecture: Design and maintain Adobe Analytics tracking solutions using Adobe Launch (Tags) or AEP Web SDK. Develop and manage Data Layers (JSON/XDM) to ensure consistent data collection.
• Technical Configuration: Configure eVars, props, success events, and processing rules within the Adobe Analytics admin console.
• Validation & QA: Perform rigorous testing using tools like Adobe Experience Platform Debugger, Charles Proxy, and Observe Point to ensure data accuracy across DEV, QA, and PROD environments.
• Reporting & Analysis: Build advanced dashboards and visualizations in Analysis Workspace. Perform deep-dive analysis on user behavior, conversion funnels, and marketing attribution.
• Integration: Connect Adobe Analytics with other Adobe Experience Cloud tools, specifically Adobe Target (A4T) for A/B testing and Adobe Audience Manager.
• Compliance: Ensure all implementations adhere to global privacy regulations such as GDPR and CCPA.

Your Profile

Essential skills/knowledge/experience:

• 4-6 years of hands-on experience in web analytics implementation and reporting.
• Strong proficiency in JavaScript, HTML, and CSS for custom tagging. Basic SQL for data extraction and Python for advanced analysis are preferred.
• Experience with Power BI, Tableau, or Google Data Studio for external reporting.
• Hands-on experience with AWS, Azure, or GCP environments for Reporting tool hosting.

Desirable skills/knowledge/experience: (As applicable)

• Exceptional analytical, troubleshooting, and communication skills
• Understanding data visualization and reporting.
• Knowledge of Scripting and SQL.
• Familiarity with monitoring tools.
• Exposure to Agile delivery environments.