AI Search and SEO Growth Lead (backed by Y Combinator, $5M+ ARR, $20M+ raised)

Legion is hiring an SEO & AI Search Growth Lead to build the company's organic acquisition engine across Google Search, Google AI Overviews, AI Mode, ChatGPT Search, Perplexity, Claude, Gemini, Bing/Copilot, Reddit, YouTube, and other surfaces where patients discover care.

You will own the full organic search funnel: discovery, rankings, AI citations, landing pages, eligibility, scheduling, first visits, retention, and reactivation.

This is a hands-on role. You should be comfortable building the strategy, auditing technical SEO, writing content briefs, setting up AI-assisted workflows, reviewing medical content with clinicians, shipping page updates, and tying organic growth directly to booked visits.

Responsibilities and deliverables include:

• Own Legion's organic growth number across qualified organic sessions, eligibility completions, scheduled visits, completed visits, CAC payback, contribution margin, LTV, retention, and reactivation.
• Build Legion's SEO and AI-search strategy across high-intent psychiatry, anxiety, depression, medication management, refills, insurance-covered care, state-specific psychiatry access, and fast mental health care.
• Win visibility in traditional SERPs and AI answer surfaces, including Google AI Overviews, AI Mode, ChatGPT Search, Perplexity, Claude, Gemini, and Bing/Copilot.
• Build a content engine that uses AI for research, outlines, briefs, refreshes, and QA support without producing low-value scaled content. Every clinical page must be accurate, useful, reviewed, and compliant.
• Create authoritative, non-commodity content with clinician review, clear authorship, citations, updated dates, medical review workflows, and patient-first explanations.
• Own technical SEO: crawlability, indexation, internal linking, canonicalization, sitemaps, robots.txt, AI crawler access, structured data, Core Web Vitals, JavaScript rendering, and server-log analysis.
• Maintain AI-search crawl visibility for relevant bots, including Googlebot, Bingbot, OAI-SearchBot, PerplexityBot, Claude-SearchBot, and user-triggered retrieval agents where appropriate.
• Build location and service-page systems that rank for high-intent searches like "psychiatrist in Dallas," "online psychiatrist Texas," "anxiety medication refill," and "insurance-covered psychiatry."
• Own conversion from organic visit to appointment: page templates, trust modules, insurance and price messaging, clinician credibility, scheduling CTAs, intake abandonment, and A/B testing.
• Build dashboards that connect organic and AI-search visibility to eligibility completions, booked first visits, completed visits, LTV, payback, and retention.
• Partner with product, data, clinical, legal, compliance, and operations to move fast without compromising patient trust, clinical quality, HIPAA safety, or healthcare marketing rules.
• Build the operating system for organic growth: weekly search reviews, content roadmap, technical SEO backlog, citation monitoring, refresh cycles, experiment tracking, and budget pacing.

You'll be successful if you

• Make Legion the trusted answer for high-intent psychiatric care searches across Google, ChatGPT, Perplexity, Gemini, Claude, and Bing/Copilot.
• Drive meaningful booked first visits from organic and AI-search surfaces, not just impressions, rankings, or traffic.
• Build a repeatable content and technical SEO system that compounds every month.
• Improve organic conversion rate, eligibility completion rate, visit completion rate, and payback.
• Create medically accurate content that patients trust and clinicians are comfortable standing behind.
• Build clean measurement for a world where rankings, clicks, AI citations, and zero-click answers all matter.
• Know when to create, refresh, consolidate, redirect, prune, or stop producing content.
• Scale organic growth without black-hat links, thin AI pages, fake authority, misleading claims, or compliance shortcuts.

Ideal background and skills include:

• 5+ years driving SEO, organic growth, content growth, or AI-search visibility for a consumer, healthcare, marketplace, fintech, subscription, telehealth, wellness, or other regulated company.
• Direct ownership of organic growth tied to revenue, leads, bookings, appointments, or other business outcomes.
• Deep technical SEO experience across crawl/indexation, internal linking, JavaScript SEO, structured data, Core Web Vitals, server logs, schema, canonicalization, and site architecture.
• Strong understanding of 2026 AI-search behavior: query fan-out, answer citations, crawler access, retrieval systems, entity authority, third-party source influence, and AI visibility tracking.
• Experience building AI-assisted content workflows with human review, fact-checking, source control, editorial QA, and clinical or expert approval.
• Strong healthcare judgment. You understand that psychiatry content is YMYL content, and that accuracy, trust, patient expectations, claims, privacy, and review workflows matter.
• Comfortable with tools such as Google Search Console, GA4, PostHog, Ahrefs/Semrush, Screaming Frog/Sitebulb, BigQuery, Looker/Hex, Webflow/Next.js, Figma, Airtable, Clay, n8n, AirOps, LLM workflows, and AI visibility tools.
• Able to write and edit strong page briefs, outlines, hooks, metadata, landing page copy, internal links, and conversion-focused content.
• Comfortable making lightweight code/content changes yourself or briefing engineering clearly.
• Low ego, high urgency, founder-level ownership. You can build the roadmap Monday, fix indexation Tuesday, rewrite a landing page Wednesday, and cut low-quality content Thursday.

Compensation & benefits include:

• Salary: $30 to $100/hour
• Additional perks: meal stipends, growth budget, content budget, tooling budget
• Time off: Flexible, unlimited vacation policy
• Work hours: Flexible
• Work setup: Remote, with regular in-person founder/growth sprints
• Impact: Build the organic discovery engine for a company trying to change health care forever.
• Growth opportunities: As we scale, this role can grow into Head of Organic Growth or a broader consumer growth leadership role.

How to apply and hiring process:

• Apply here:
• Overview of our hiring process:
• Resume + Application Screen
• Founder Interview
• SEO / AI Search Deep Dive + Organic Growth Case Study
• Professional Reference Checks
• Estimated time-to-hire: 2 weeks
• Start date: ASAP
• Hiring manager: Yash Patel, CEO

Equal Employment Opportunity

Legion Health is proud to be an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees, contractors, and applicants without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, veteran status, genetic information, or any other protected characteristic under applicable law. We encourage applicants from all backgrounds to apply.