Fractional Head of Marketing

We are looking for a commercially minded, strategic marketing leader who can:

• Audit and optimise our entire digital marketing ecosystem
• Bring structure and accountability to agencies and freelancers
• Strengthen DTC performance
• Support retail marketing initiatives
• Mentor and guide our new in-house social media executive
• Build scalable marketing systems

This is not an execution-only role.

This is a strategic, senior-level position.

Key Responsibilities

1️ Digital Strategy & Performance

• Conduct a full audit of our digital channels (Shopify, email, paid ads, organic social, SEO)
• Create a clear 12-month marketing roadmap
• Define KPIs and performance metrics across all channels
• Improve conversion rate, AOV and customer lifetime value
• Review attribution and reporting

2️ Agency & Supplier Management

• Review current agency relationships
• Assess performance and ROI
• Recommend changes where needed
• Manage external marketing partners
• Ensure alignment with commercial objectives

3️ DTC Growth

• Optimise customer acquisition strategy
• Improve paid media performance (Meta, Google etc.)
• Develop email and retention strategy
• Strengthen brand positioning online

4️ Retail & Trade Marketing Support

• Align brand messaging across retail and DTC
• Support key retail launches
• Develop trade marketing materials where needed
• Help connect consumer marketing to retail sell-through

5️ Team Leadership & Mentorship

• Mentor our new Social Media Executive
• Build structure, content planning and reporting systems
• Bring clarity and confidence to the in-house team

Ideal Candidate

We are looking for someone who:

• Has operated at Head of Marketing / Marketing Director level
• Has scaled a £1m-£10m consumer brand
• Understands e-commerce deeply
• Has managed agencies and performance marketing budgets
• Is commercially sharp (not vanity metrics driven)
• Is hands-on but strategic
• Understands gifting / food / FMCG / lifestyle sectors
• Is comfortable in founder-led businesses

Bonus:

• Experience in omnichannel brands (retail + DTC)
• Experience with Shopify brands
• Experience mentoring junior marketers

Commitment

• 1-2 days per week equivalent (flexible structure)
• Hybrid (Liverpool preferred but not essential)
• 3-6 month initial contract with potential to extend

What Success Looks Like (First 6 Months)

• Clear marketing roadmap implemented
• Agency performance clarified and improved
• DTC KPIs moving in the right direction
• Social media function structured and mentored
• Marketing aligned with commercial objectives

Why Join Us?

Spice Kitchen is not a corporate brand. It's a family business with heart, story and serious ambition.

You will work directly with the founder and senior leadership team and have genuine strategic influence. We are building something long-term.