Marketing and Partnerships Manager

Marketing and Partnerships Manager - Job Description

Particulars:

Role Title: Marketing and Partnerships Manager
Location: The expectation is that this role will be delivered through a combination of homeworking and working from our office in central Manchester (St Thomas Centre, Ardwick Green N, Manchester M12 6FZ) at least two days per week. We encourage applicants looking to deliver this role remotely to speak to our CEO prior to application.
Salary: £53,000 to £58,000 (dependent on experience).
Hours: 5 days per week (35 hours).
Contract: Permanent.
Probationary period: 6 months.
Employer: Resolve Poverty (legal name GM Poverty Action Ltd).
Annual leave: 25 days pro-rata (plus additional days based on length of service).
Line management responsibilities: Head of Development, Communications Officer.
Managed by: CEO.

Role Purpose

This senior role will lead Resolve Poverty's marketing, communications and income growth strategy to strengthen our market position, grow earned income and develop values-aligned corporate partnerships.

Reporting to the CEO and forming part of the operation and strategic oversight groups, the postholder will drive the positioning and promotion of Resolve Poverty's services, develop new client relationships and expand non-profit corporate partnerships. The role will ensure Resolve Poverty's work is clearly communicated to priority audiences and that marketing and partnership activity supports sustainable income growth.

The postholder will line manage the Communications Officer and Head of Development and will work closely with colleagues to ensure Resolve Poverty's services are well positioned in the market.

The role combines strategic leadership with hands-on delivery and revenue accountability in a small and collaborative organisation.

Key Responsibilities

Strategic Marketing & Positioning

• Lead the development and delivery of an integrated marketing and communications strategy aligned with organisational growth targets.

• Identify and prioritise target audiences and sectors for Resolve Poverty's services.

• Support the ongoing development and communication of Resolve Poverty's value proposition across its income-generating services.

• Position Resolve Poverty as a trusted, credible and impactful organisation aligned with the anti-poverty agenda.

• Oversee brand consistency, messaging and storytelling across digital channels, publications and events.

• Use market insight and audience data to inform positioning and the development of new opportunities.

• Plan and lead integrated marketing campaigns to promote Resolve Poverty's services, events and thought leadership to priority audiences, supporting lead generation and organisational visibility.

Income Generation & Business Development

• Develop and implement a business development strategy to increase earned income.

• Identify, cultivate and convert new paying clients across priority sectors including local and regional government, public bodies and mission-aligned organisations.

• Build and manage a strong pipeline of prospects and opportunities.

• Work closely with the Head of Development to progress opportunities and ensure they are effectively scoped and translated into proposals.

• Work closely with the Head of Development and colleagues across the organisation to ensure services are well positioned and responsive to market demand.

• Track and report on pipeline activity, conversion rates and income performance.

Corporate & Strategic Partnerships

• Develop and grow corporate partnerships aligned with Resolve Poverty's mission of tackling and preventing poverty.

• Secure sponsorship, pro-bono support and strategic collaborations that strengthen the organisation's impact and sustainability.

• Build long-term, mutually beneficial relationships with corporate partners and external stakeholders.

• Represent Resolve Poverty externally at events, conferences and networking opportunities.

• Identify opportunities for joint ventures, co-branded initiatives and collaborative projects with corporates, NGOs and public sector partners.

Communications Leadership

• Line manage and support the Communications Officer.

• Oversee delivery of digital marketing, social media, PR and content activity.

• Ensure communications activity supports audience growth, thought leadership and lead generation.

• Strengthen Resolve Poverty's external profile by working with the CEO, Head of Advocacy, Policy and Research, and Head of Development.

• Oversee website development and content optimisation to improve engagement and conversion.

• Oversee the planning and delivery of marketing campaigns across digital, media and events channels to support audience engagement and business development.

Performance & Leadership

• Contribute to organisational strategy and planning as a member of Resolve Poverty's operational and strategic oversight groups alongside the CEO and senior colleagues.

• Support the CEO to develop marketing and business development targets aligned with organisational growth ambitions.

• Monitor marketing return on investment and business development performance.

• Work collaboratively with the Head of Development and other senior colleagues to align marketing activity with organisational capacity and priorities.

• Support a culture of collaboration, learning and continuous improvement across the organisation.

Person Specification

Essential Experience

• At least two years of senior-level experience in marketing and communications.

• Proven track record of generating income through partnerships, client development or strategic marketing activity.

• Experience positioning and marketing services rather than only products.

• Demonstrable success developing and managing client or stakeholder relationships.

• Experience developing corporate partnerships or strategic collaborations.

• Experience line managing staff.

• Ability to work both strategically and operationally within a small organisation.

Desirable Experience

• Experience within a social enterprise, charity or purpose-led organisation.

• Knowledge of impact measurement and social value frameworks.

• Experience selling services to public sector or mission-aligned organisations.

• Experience of poverty in your personal or professional life.

Application and selection

Application materials: CV (max 2 pages) and a short supporting statement (max 1,200 words) explaining how you meet the person specification and why you are interested in the role. We encourage applicants for this role to read the attached Further role information and Annual Report 2025 documents before applying.

Applications should be sent to Michelle Hewitt no later than midday on Wednesday 6th May - .

Selection process: Shortlisting, panel interview and a short task or presentation related to the role.

Recruitment timetable:

• Deadline for applications: Midday on Wednesday 6th May.

• Confirmation of interview dates for shortlisted candidates: Friday 8th May.

• Interviews to be carried out in Manchester on Friday 15th May.

To arrange an informal conversation about this role please contact Graham Whitham, CEO and founder of Resolve Poverty on .