Marketing Campaigns Executive - New Employers and New Members

At The Institute of Chartered Accountants England & Wales (ICAEW), you'll be part of an organisation that's shaping the future of business, finance and the accountancy profession on a global scale. Our bold Direction 2030strategy puts members, innovation, sustainability and trust at the heart of everything we do; creating an exciting, forward looking environment where your work has real impact. We invest in our people through our benefits package, continuous development and a supportive, inclusive culture that empowers you to grow and thrive. If you're looking for a role with purpose, influence and opportunity, ICAEW is a place where your future can truly take shape.

We're looking for a Marketing Campaigns Executive - New Employers and New Members to join our team in Milton Keynes on a permanent basis. This role offers a salary of £29,000 - £32,500 with a hybrid working pattern.

The main purpose of this role is to implement and measure campaigns across employer and member activity. This role provides day to day oversight of various digital marketing channels such as email, digital advertising and paid and organic social media. The role is responsible for data processing, reporting and analysis of both internal and external activity

commitments to our members.

What you will be doing:

• Implement campaigns across employer acquisition and member engagement activity.

• Create engaging content for websites, emails, blogs, webinars and case studies tailored for the employer and member audiences and the appropriate channels.

• Deliver high performing and optimised campaigns, and activity to engage and support member activity as well as attract Authorised Training Employers.

• Working with the Senior Marketing Campaigns Manager, New Employers and New Members plan, develop and deliver social media activity, overseeing reporting and analysis. Work with in-house teams and agencies to create engaging campaign content to reach relevant audiences - via paid and organic activity.

• Support with the implementation, measurement and evaluation of Pathways campaigns to attract new members.

What you will need:

• Experience of B2B or membership marketing is preferred
• Experience of digital marketing activity
• Skills and experience in analysis of key digital metrics and measurements
• Experienced user of email platforms, preferably DotDigital, and CMS systems with demonstrable experience in the delivery of digital marketing/communication plans
• A high standard of written English including, excellent proof reading, communication, copywriting, planning.

What you can expect from us

We believe doing your best work starts with feeling supported both professionally and personally. That's why we offer a range of benefits designed to give you flexibility, security, and peace of mind:

• A generous 9% pension
• Healthcare cash plan
• Private Medical Insurance
• Life assurance at 4x your salary
• 24 days' holiday, and the option to buy or sell extra days
• Hybrid working
• Everyday savings through gym discounts, travel loans, and retail perks
• Enhanced family leave, including up to 6 months on full pay
• Ongoing wellbeing support, including access to CABA
• A paid day each year to volunteer for a cause that matters to you

It's all part of creating an environment where you can thrive, in work and beyond. For a full overview of our benefits package please see below.

Additional Information

We reserve the right to close this vacancy earlier than the advertised closing date if we receive enough suitable applications. We therefore encourage interested candidates to apply as soon as possible to avoid disappointment.