Marketing Coordinator

Marketing CoordinatorLocation: London (Hybrid - 2 days remote, 3 days office)Duration: 12 monthsPay: £27.88 per hour (Inside IR35)Hours: 40 hours per weekRole Overview As a Marketing Coordinator, you make direct contributions under the scope of a larger project, with general guidance from the manager. You execute medium-scale campaigns, assets, communications, and programs to address user needs, and identify the most effective channels for reaching targeted users. You provide support in evaluating product and feature improvements, identify critical user journeys for future and active consumers, and develop actionable insights for marketing leadership and other partners by conducting user research and analysing the market. You develop thought leadership material, client and executive narratives and presentations, case studies, and content to accelerate the business momentum to better engage our customers and agency partners. You apply standard tools, resources, and processes to solve defined problems, and proactively seek opportunities to find innovative solutions to improve existing processes. You make a direct impact on the work of the team through quality, accuracy, timeliness, and volume of work provided by self and others. You hold yourself and the team accountable for DEI development and outcomes, set expectations for the team, track progress through measurable results, and engage in learning and reflection. You foster a climate where everyone in the organization feels they belong through encouraging inclusive decision making, building psychological safety in the team, facilitating inclusive meetings etcKey Responsibilities

• Develop framework and rollout strategies for product marketing content across channels, with some guidance. Identify, collect, and track defined product/business metrics, both quantitative and qualitative, for new or existing products or business ventures.
• Create space in meetings, projects, events for everyone to collaborate and feel supported. Role model, acknowledge, and empower inclusive behavior and provide constructive feedback on disrespectful, non-inclusive behavior. Act as a diversity change agent, working to change processes, culture, or other barriers to inclusion.
• Share knowledge on product(s) or feature(s) with partners across team to provide input in the product and feature development process, conduct market analysis, and predict and provide insights on industry trends on product development and marketing.
• Execute medium-scale campaigns, assets, communications, and programs to address user needs and team objectives and key results (OKRs). Evaluate and analyze campaign performance for optimization, identify channels for reaching and engaging users, and support integrated channels to meet targets.
• Develop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies. Provide inputs to internal and external teams on improvement opportunities for user experience, manage and advocate for in-product user experience to resolve product issues, and promote user engagement.
• Help develop product brand positioning, value propositions, and messaging strategy using voice and user insights, adapt nuances of specific product voice or goals to different communications (e.g., narratives, brand framework document).
• Support development of marketing content to ensure that positioning of the product is aligned with the product strategy, iterate the content and design along with cross-functional teams based on content standards, styles, and format, and collaborate with the production team to publish the final marketing content, with oversight.
• Exercise sound judgment & take swift action to uphold our Core Values & Code of Conduct. Champion and creating psychological safety on the team for multiple perspectives to thrive, being sensitive to cultural norms, expectations, and ways of communicating. Actively mitigates one's own biases and flexes style to accommodate others while helping others to learn about new identities and cultures to expand their viewpoints and relationships.
• Support validation of the market size and opportunity (e.g., active users, revenue, market size, sales in units, growth. profit), under oversight. Help to identify opportunities in the market landscape. Collaborate with relevant teams to build supporting rationales, hypotheses, and visions, under guidance. Understand the product and target audience, develop the positioning of the product to users and bring the products to the market, and develop and execute the go-to-market plan and messages for new products and features.
• Identify research needs, scope, manage, or guide user research by leveraging internal and external research partners.

Requirements

• Situational leadership
• Consumer behavior
• Marketing briefs
• Campaign management
• Brand management
• Client/partner management/advising
• Industry knowledge
• Data analysis and synthesis
• Storytelling
• Product positioning
• Go-to-market activities knowledge3-5 years in program management, operations, or business analysis.