Marketing & CRM Executive

Marketing & CRM Executive

Application Deadline: 1 March 2026

Department: Marketing & Communications

Employment Type: Fixed Term - Full Time

Location: London

Reporting To: Quaz Qureshi

Compensation: £29,000 - £31,000 / year

Description

We are seeking a proactive and organised Marketing & CRM Executive to join the UK's largest creative community of artists and home of cultural innovation, Somerset House. This is a fixed term role for 9 months. In this role, you will support the delivery of audience-led marketing campaigns through effective use of CRM and segmentation. Working closely with the Marketing Managers, you will help plan, build and evaluate campaigns by managing audience data, creating targeted segments, and coordinating multi-channel communications that drive engagement, attendance and revenue. The ideal candidate will be a confident communicator with strong attention to detail, and experience working with customer data to support targeted marketing activity and performance reporting.

Key Responsibilities Delivering Email Marketing Activity

• Alongside the Marketing Managers, lead on the day-to-day delivery of the email marketing function, including ownership of the central email communications planner across all business areas (cultural programme, commercial events, Studios, Development, Residents and Visitor Experience)
• Coordinate email requirements across teams, synthesising campaign needs into clear and strategically timed communications that support organisational priorities
• Plan, create, write, and schedule email campaigns that are audience-focused, accurate, engaging, and aligned with brand objectives and the wider audience strategy.
• Ensure all email content meets best practice in segmentation, personalisation, testing, accessibility, and performance optimisation.
• Use existing creative templates to produce simple marketing assets in Canva, ensuring accuracy, consistency, and alignment with brand guidelines

Supporting Marketing Planning and Coordination

• Work closely with the Somerset House Marketing & Audiences team to develop and deliver integrated marketing plans that promote our programmes, exhibitions, events, and commercial activity.
• Manage project timelines and coordinate with internal and external stakeholders to keep projects on track.
• Track project scope and budgets and provide weekly updates, and ensuring accurate processing of receipts, invoices and purchase orders.

Reporting

• Stay informed on sector trends, audience behaviours, CRM developments, and emerging marketing tools, sharing insights and recommendations with the wider team.
• Monitor, evaluate, and report on campaign performance and audience behaviours using analytics tools, providing data-driven recommendations to optimise future activity.

Skills, Knowledge & Expertise SKILLS

• Strong understanding of core marketing principles and digital marketing practices.
• Excellent written and verbal communication skills, with the ability to produce clear, engaging, audience-focused content.
• Good creative judgement with a keen eye for design and visual detail.
• Strong organisational skills with excellent attention to detail.
• Ability to interpret data and use analytics to inform insights and reporting.
• A proactive, self-motivated approach and the ability to work effectively as part of a team.
• An interest in arts and culture and alignment with Somerset House's mission and values.
• Flexibility to work occasional evenings and weekends to support events and exhibition activity. dependent on the needs of the role

EXPERIENCE

• Experience working in a marketing or communications role, ideally within the arts, culture, or creative industries.
• Experience using marketing technology such as CRM systems (Tessitura), email marketing platforms (Wordfly), analytics tools and content management systems, with confidence working with data, learning new systems, and troubleshooting basic issues as part of day-to-day campaign delivery.
• Experience supporting marketing activity across multiple channels, including writing copy and creating or adapting visual assets for marketing communications.
• Experience working collaboratively across teams, with the ability to manage multiple tasks and deadlines effectively.
• Experience using creative tools such as Adobe Photoshop, Canva or InDesign is desirable.

Job Benefits Mental Health & Wellbeing

• Access to our external Employee Assistance Programme (CiC) for free 24/7 confidential advice and support, including up to 6 free counselling sessions per year where needed
• Mental health support and guidance from our in-house trained Mental Health First Aiders
• Hybrid working based on having 3 days in the office per week (pro rata if part-time)
• Contribution towards eye tests and glasses
• Trust life insurance scheme
• We offer winter flu vaccination vouchers

Holiday

• Enhanced annual leave - 25 days plus bank holidays (pro rata)
• Birthday leave - additional day leave
• Celebration day - to celebrate anything of your choice

Other Leave

• Sick leave - 20 days full pay, followed by 20 days half pay (pro rata & following 3 months service)
• Emergency dependent care - option to use 25% of paid sick leave for emergency care of a dependent (pro rata & following 3 months of service)
• Enhanced maternity pay

Benefits

• 8% employer pension contributions, no employee contribution required following 3 months of employment
• Option for salary sacrifice
• Season ticket loan
• Cycle to Work scheme

Discounts, offers and free stuff

• The list is endless and includes tickets to Somerset House events and entrance to other London Heritage sites
• Discounts in Somerset House cafes and restaurant
• Discounts with various high street retailers and restaurants
• Discounts to local leisure centres