Marketing Manager

Marketing Manager (Contract) Location: London, UK (Hybrid - On-site Tue/Wed/Thu; Remote Mon/Fri) Duration: 17 April 2026 - 16 April 2027 Department: Marketing - Mktg - Yonca Labor Type: Business Professional Language: English PAYE Rate: £48.08 per hour (Inside IR35) Requirement: Candidates must have hands?on Amazon Ads experience. Role Overview As a Marketing Manager, you will drive product marketing strategy by translating product capabilities into compelling positioning, narratives, and campaigns. You will partner closely with cross-functional teams to provide market insights, influence product development, and execute marketing initiatives that drive user education, engagement, and adoption. This role requires a strong blend of analytical skills, storytelling ability, and hands-on experience with Amazon Ads. Key Responsibilities Product & Market Insights

• Act as the subject matter expert for assigned product(s) or feature(s), advising internal partners across teams.
• Monitor and analyse market and industry trends to inform product development and marketing opportunities.
• Validate market size and opportunities, including active users, revenue, growth, and competitive landscape analysis.

Marketing Strategy & Planning

• Lead planning meetings with regional and functional marketing teams to define goals, target audiences, and positioning strategies.
• Build go-to-market (GTM) strategies and messaging for new product launches and feature updates.
• Develop frameworks and scalable strategies for product marketing content across various channels.

Content Development & Brand Messaging

• Create high-quality marketing content aligned with product strategy and brand voice.
• Partner with cross-functional teams to iterate content based on standards, styles, and user insights.
• Drive product brand positioning, value propositions, storytelling, and narrative development.

User Insights & Experience

• Conduct or oversee user research to uncover actionable insights.
• Advocate for user experience improvements in-product and across communications.
• Provide ongoing feedback to product, UX, and marketing teams on user needs and opportunities.

Campaign Execution & Performance

• Lead the planning, execution, and optimization of medium- to large-scale marketing campaigns.
• Manage campaign assets, programs, and cross-functional communication.
• Analyse campaign performance to improve effectiveness and meet OKRs.
• Select and integrate channels to drive awareness, engagement, and conversion.

Minimum Qualifications

• BA/BS degree or equivalent professional experience.
• 7+ years of marketing experience, preferably in performance or digital media.
• Direct experience with Amazon Ads, including understanding of advertising metrics, programs, and campaign optimization.
• Strong business acumen and experience managing large channel marketing budgets.
• Proven experience building GTM strategy and executing across online and traditional retail channels.
• Excellent analytical skills with the ability to summarize complex issues into simple narratives.
• Outstanding written and verbal communication skills.
• Strong organizational skills and ability to collaborate cross-functionally.
• Global mindset with the ability to think across disciplines, industries, and cultures.

Preferred Qualifications

• Experience working with iconic consumer brands using disruptive marketing strategies.
• Demonstrated success driving brand awareness, engagement, and conversion for consumer products.