Marketing Officer

Job Role: Marketing Officer (Band 4)

MPA are excited to be recruiting on behalf of our public service client for a Marketing Officer.

Our client collects processes and distributes blood and blood components throughout Northern Ireland at around 240 locations. The recruitment and retention of blood donors is vital in order to ensure stocks are kept an appropriate level.

The main function of this post is to help support the development and implementation of integrated marketing strategies to recruit and retain blood donors.

The role will also include provision of reports as well as the development and delivery of presentations.

Location - Belfast

Hours of Work - Monday to Friday, 9am-5pm

Salary - £14.06 ph

Job Duties:

• Use a variety of tools to communicate with other departments internally Use a variety of tools to communicate with external stakeholders (e.g. donors, lapsed donors and the general public), to include but not limited to; face to face, telephone, post and digital methods Deliver engaging presentations to large groups Expand capacity to communicate with all stakeholders by developing and implementing digital communication tools Organise, contribute to and attend health fairs and public events including display management and possible outdoor work Communicate with media outlets where necessary Develop and maintain working relationships with schools, universities and other external organisations Develop marketing literature Research and prepare business cases Develop social media content Knowledge of internal systems; Pulse, Q-Pulse Identify new session opportunities and respond to new session requests Coordinate schools programme; organise and deliver educational talks/presentations, work with session planning officer to organise donation sessions, KPI to assess effectiveness Coordinate universities programme; organise and deliver educational talks/presentations, attend fresher days and work with session planning officer to organise donation sessions, using KPI's to measure effectiveness. Work with community groups and sports teams to promote blood donation and organise donation sessions Use digital tools for media monitoring and photo/video editing Carry out inspections of venues to ensure they meet the needs of the service Use internal quality systems Analyse research findings to plan marketing activity Evaluate of marketing plans and their effectiveness Daily operation of IT hardware; computer, printers, etc. Use software to obtain data and create statistical reports

Essential Criteria:

Relevant third level qualification, (i.e. degree or professional qualification) plus 6 months relevant work experience.

OR

Relevant HND/HNC plus 1 years' experience in a marketing related role

OR

2 Years relevant work experience in a marketing related role.

Experience in public speaking and/or delivering presentation

Preparing and editing online content such as PRs, website content.

Experience in co-ordinating event planners

Proficient in IT packages such as Microsoft packages