Marketing Performance Data Analyst

The Planet Group • Stanford, CA, US • 1w ago

Location: Hybrid; Stanford, CA
Duration: 12 Months
Pay Rate:$50/hour, depending on experience

The Planet Group's Education client has a HOT need for a Marketing Performance Data Analyst to join their marketing team.

Marketing Performance Data Analyst's Job Overview:
We are seeking a marketing-savvy, data-driven Performance Analyst to join our Marketing and Communications team. This role is essential to measuring and optimizing campaign effectiveness across digital and traditional channels. The ideal candidate brings hands-on marketing experience, understands the role of storytelling in driving engagement, and can translate complex data into actionable insights using HubSpot, Google Analytics (GA4), and Looker Studio. You’ll lead campaign tracking and performance analysis, support data-informed decision-making, and help refine targeting, content strategy, and reporting. Candidates should be skilled in data cleaning, mining, visualization, and automation, with a strong grasp of marketing fundamentals.

Marketing Performance Data Analyst's Responsibilities

Performance Measurement & Reporting
- Track and report on campaign performance across email, social, web, paid, and earned media
- Clean, segment, and analyze marketing data using HubSpot and GA4
- Build dashboards that blend performance metrics with clear, narrative insights
- Identify trends, gaps, and growth opportunities focused on audience and content engagement
- Partner with the Product Marketing Manager to optimize messaging and targeting
Strategic Insights, Planning & Execution
- Translate data into intuitive narratives for stakeholders and leadership
- Design and analyze A/B and multivariate tests to improve campaign outcomes
- Provide pre/post-campaign analytics and strategic recommendations
- Forecast trends and evaluate attribution models to shape planning
Data Management & Tools
- Ensure proper tagging and tracking via HubSpot, GA4, and Google Tag Manager
- Maintain marketing data integrity across CRM, automation, and analytics systems

Marketing Performance Data Analyst's Must Haves:

Bachelor's degree and at least 1 year of professional exp
Must have previous experience in marketing
Proficient in HubSpot
Proficient in Google Analytics

Marketing Performance Data Analyst's Nice to Haves:

Marketing Strategy & Execution: Understanding of campaign lifecycles, storytelling, and content-driven engagement
HubSpot Mastery: Experience with custom reporting, workflows, and lead scoring
GA4 Proficiency: Ability to analyze user behavior, content performance, and conversion paths
Data Storytelling: Skilled at crafting insights into persuasive, executive-ready narratives
Marketing Data Science: Experience using statistical tools to identify audience patterns and trends
Previous experience in a marketing team or department is strongly preferred

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