Lead Product Designer - Growth

Paired • TRAFFIC • Remote (London, Not Specified, United Kingdom) • 2d ago

About Paired

At Paired, we're on a mission to help romantic couples stay in love. So we created a fun, safe space for couples to explore their relationship and grow together. Backed by expert advice and cutting-edge research, our app delivers engaging questions, games, and quizzes that improve key relationship skills in just minutes each day.

And it works. Our app is the couples app globally with M downloads, ,000 daily active users, and more than £5M of fundraising to date. We've won multiple awards from Apple and Google, recognising us for our innovative approach to romantic relationship health.

We're proudly remote-first, hiring in Europe (GB, ES, DE, IE, DK, NL). To nurture our team spirit, we meet three times a year in exciting European locations for focused co-working weeks and meaningful team-building experiences.

About The Role

We are looking for a Lead Product Designer to join our Growth squad, a cross-functional team driving user acquisition, activation, and monetisation.

This is a hands-on, high-impact expert IC role ideal for a designer ready to operate at a strategic level, balancing visionary thinking, rigorous execution, and exceptional craft. Reporting to our Head of Design, you'll partner closely with Product, Engineering, and Research to define and design growth initiatives that make Paired indispensable for couples.

From the first interaction through to subscription conversion, you will shape high-impact journeys, crafting design solutions that are not only delightful and intuitive but also commercially effective and scalable.

What You'll Do

Bridge business goals and user needs: Translate business-driven requirements into solutions that are user-centred, emotionally resonant, and high-performing.
Own end-to-end design for mobile and web: from insight-driven discovery and prototyping to high-fidelity execution and post-launch iteration
Drive both 0-1 and evolution of proven initiatives: you'll identify and lead brand-new growth opportunities (e.g., organic acquisition) while also pushing established flows (like free trials or paywalls) beyond their current ceiling. Your work won't be about laying basic foundations but about amplifying what's working and inventing what's next
Design emotionally resonant experiences that elevate how couples perceive Paired's value by crafting journeys that feel human, delightful, and deeply aligned with our mission while driving measurable impact and accelerating acquisition and revenue
Prototype with a high level of fidelity, creating experiences that feel realistic and enable fast, informed testing.
Raise the design bar: provide thoughtful critique, model high standards of execution and rationale, and mentor peers informally through feedback and craft leadership
Champion and build design systems at scale: lead the evolution of our design system by architecting complex component structures, leveraging Figma's most advanced features (variables, tokens, auto-layout automation), and ensuring scalable, systematic consistency across every touchpoint
Marry data with intuition: blend qualitative research, quantitative insights, and strong product instincts to inform design decisions and drive measurable impact
Influence beyond your squad: collaborate across teams, facilitate design alignment, and elevate product-wide design thinking

Extensive experience in product design with a strong track record of leading high-impact initiatives (we recognise that titles vary, what really matters is your experience scope to act a true expert in our team)
Deep expertise in designing consumer-facing mobile and web products, ideally subscription-based, in related verticals such as femtech, health & wellness, education, or self-improvement
Strong portfolio with 2+ in-depth case studies showcasing strategic problem-solving, design process, and clear results
Strategic yet hands-on: comfortable shaping vision while diving deep into detailed execution to ensure craft excellence, momentum, and impact.
Expert in interaction design, with a refined grasp of micro-interactions and motion that elevate usability and create delightful, polished experiences.
Expert in Figma and prototyping tools, with strong visual, interaction, and systems thinking skills
Strong knowledge of UX/UI best practices, including information architecture, navigation, responsive design, accessibility (A11Y), and responsive design patterns
Proven track records of using data and user research to understand user needs, and gather insights to justify and support design decisions
Brings a collaborative mindset and helps elevate the quality of team output through thoughtful feedback and design critique
Action-oriented in ambiguity: Thrive in undefined spaces, using exploration, prototyping, and iteration to bring clarity and forward progress.
Clarity and influence in communication: Able to distill complex problems into clear, compelling narratives that align teams and drive confident decision-making.
Must reside in one of the countries we hire from (UK, DE, ES, IE, DK, NL) and have the legal right to work there (we cannot offer visa sponsorship)

Yearly salary of £90K-£95K / €85K-€105K (based on experience and location)
Significant stock options
Annual learning budget of £1,000 / €1,150 / DKK 8,700
25 days of annual leave plus public holidays
Fully remote, with optional access to our London office or a subsidised co-working space
Three in-person events per year across Europe: two focused coworking weeks and one team-building retreat
Comprehensive health insurance
3 months paid maternity leave and 1 month paid paternity leave (including same-sex and adoptive parents), with local enhancements where applicable
Paired Premium for you and your partner to stay in love
The opportunity to help millions of people improve their relationships

Hiring process

Application Review
Intro Call with Riccardo (Head of Design)
Task Assignment: Design task to prepare at home and present to the team
Team Interviews: Meet key teammates and cross-functional partners

Diversity & Inclusion at Paired

At Paired, our mission is rooted in championing relationships and that begins with the one we have with our team and community. Our app is built to serve all couples, regardless of culture, gender, sexual orientation, ethnicity, or background. To truly support this mission, we are committed to fostering an inclusive, respectful, and empowering environment for everyone who works with us.

We believe that diversity strengthens not only our company culture, but also the quality and impact of the product we build. Our team of 40+ brings together a wide range of nationalities, experiences, and perspectives across geographic and cultural backgrounds, something we see as a core strength. We're building a team that reflects the diverse world we serve because inclusive teams build better relationships, both within and beyond the workplace.

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