Data Scientist, Services Digital Marketing

The Planet Group • Austin, TX, US • 6d ago

Data Scientist, Services Digital Marketing

Location: Remote
Duration: 12 months
Pay: ~$85/hour, DOE

The Planet Group is looking for aData Scientist, Services Digital Marketing to join our well-known Fortune 500 client on a 12-month contract. This role will work 40 hours per week and will be remote.

Data Scientist, Services Digital Marketing Responsibilities:

Work on the Services Digital Marketing team to help excavate insights to optimize marketing and products, and monitor external brand relevancy
Build and maintain data driven optimization models, experiments, forecasting algorithms and machine learning models and large language models to better campaign performance, identify trends and optimize products
Assess business needs to translate model outputs into tangible and actionable findings and reports for both marketing and product
Produce performance benchmarks across various digital marketing channels by evaluating both internal and competitor performance
Create, maintain and automate content taxonomies and use for attribution analyses
Create and maintain data analytics dashboards
Communicate and present findings to key stakeholders

Data Scientist, Services Digital Marketing Qualifications:

5-7 years of experience manipulating data sets and using statistical models to extract insights and visualize them for stakeholders
Attain clear understanding of statistics
Capability to code in SQL and Python or R to work with large data sets
Knowledge around machine learning techniques (clustering, decision trees, artificial neural networks, regression, classification, etc)
Experience building custom data models and algorithms to apply to data sets
Strong understanding of digital marketing data - Social, SEO, Paid, etc
Experience creating data visualizations with various programming languages and BI tools (Tableau, Python)
Ability to both solve problems with an analytical mind set and explain findings and ethodologies to technical and creative teams
Experience with engineering pipelines
Proficiency in code collaboration/version control systems (git/github/gitlab)
Proficiency in Mandarin

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