Senior Paid Social Specialist

Soar With Us • TRAFFIC • Yorkshire, Leeds, United Kingdom • 1d ago

Job Title: Senior Paid Social Specialist
Function: Paid Social / Campaign Execution / Performance Marketing
Reports to: Head of Growth
Location: Remote-first (UK-based), with optional access to a London, Leeds or Manchester office.
Seniority Level: Mid-Senior
Salary: £40,000-£50,000 + performance bonus

The Role:
We're hiring a Senior Paid Social Specialist to take strategic and hands-on ownership of key e-commerce client accounts, managing growth across paid social channels - including Meta, TikTok, and emerging platforms. You'll develop and execute data-led paid social strategies, collaborate with cross-functional teams, and drive measurable results. This role is ideal for someone with a solid foundation in performance marketing and 2+ years of paid social experience, who's ready to step into a more strategic role with ownership and impact.

About Us:
Soar With Us is one of the UK's fastest-growing e-commerce advertising agencies. Founded by Olly Hudson and Joe Marston, we've profitably spent over £250M on Meta, Google, and TikTok ads for brands like The Essence Vault and Art of Football. With a team of over 40 A-players, we're built on the values of ownership, innovation, and collaboration.

Your Impact:

Translate client objectives into channel-specific paid media strategies with 6-12 month growth plans that balance efficiency and scale.
Monitor campaign performance, implement real-time optimisations, and collaborate on creative direction using data-driven insights.
Lead paid social testing plans, reporting, and knowledge sharing to uncover growth levers.
Collaborate closely with creative, account, CRM, and search teams to deliver full-funnel performance.

As a Senior Paid Social Specialist at Soar With Us, you'll be responsible for the execution, optimisation, and strategic development of paid social campaigns. Your work will directly impact client performance and help shape best practices within the agency.

Growth Strategy and Planning:

Build and execute channel-specific growth plans tied to client acquisition and revenue goals.
Translate business objectives into platform-specific testing and optimisation frameworks.
Support budget planning, media forecasts, and identification of new social opportunities.

Channel Execution & Optimisation:

Launch, manage, and scale paid social campaigns (primarily Meta and TikTok).
Run structured testing across creative, targeting, placements, and bidding.
Apply insights in real-time to maximise ROAS, minimise CAC, and enhance engagement.

Data & Insight Development:

Use tools like Triple Whale, Shopify, and platform data to create actionable reports.
Identify and communicate performance trends to improve creative and campaign effectiveness.

Team Collaboration:

Partner with Creative Strategists, Account Managers, and other media specialists.
Ensure campaigns are aligned with messaging, brand, and performance objectives.

Client Strategy & Communication:

Participate in strategy sessions and performance reviews.
Present channel-specific insights and suggestions with clarity and confidence.

Skills & Experience:

Minimum 2 years of hands-on experience running paid social campaigns (Meta and/or TikTok).
Strong understanding of campaign structure, bidding strategies, and creative performance metrics.
Proficient in e-commerce tools including Shopify and Triple Whale.
Comfortable working with data and building performance reports.
Collaborative, proactive, and confident communicator.

What Success Looks Like:

6 Months:

Running high-performance paid social campaigns with confidence.
Delivering consistent results across key KPIs (ROAS, CAC, LTV).
Supporting broader account strategies through actionable insight.

12 Months:

Leading channel strategy across your core accounts.
Helping shape paid social best practices internally.

24 Months:

Recognised as a go-to expert in paid social within the agency.
Supporting more junior specialists and contributing to a broader growth strategy.

Our Values:
At Soar With Us, our values define how we work, make decisions, and build lasting client relationships:

Extreme Ownership: Taking responsibility for every outcome within your control.
Radical Curiosity: Challenging assumptions and exploring what's next to drive smarter, more innovative results.
Kind Candour: Saying what needs to be said with honesty, empathy, and purpose.
Client-Centricity: Thinking like owners, acting in our clients' best interests, always.

Salary: £40,000-£50,000 depending on experience, plus annual performance bonus.
Culture of extreme ownership, curiosity, and collaboration.
Remote-first flexibility with optional hybrid access to our UK HQ.
Private health insurance, life insurance, and wellness perks.
25 days annual leave (plus your birthday off and additional days for long service).
Professional development budget and learning resources.
Peer-nominated Kudos system and annual bonus scheme.
Work Abroad Scheme: Up to 30 days working overseas per year.

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