Our client, a retail chain of home improvement and agriculture stores, is seeking an Integrated Marketing Manager for a + month contract position in Brentwood, TN. This role is hybrid with Fridays remote.
Day to Day:
- Execute against strategy, lead internal socialization, and cross-functional execution of marketing programs for key brands, categories and services, determining appropriate integrated marketing support plan inclusive of CRM, digital, social, in-store environment, internal communication and budget.
- Works with Senior Manager on integrated go-to-market campaign briefs, channel inputs, channel & creative kick-offs and working sessions, creative development.
- Ensures flawless execution of tactical elements of marketing programs, including setting up promotional elements, working collaboratively with various Marketing teams, ensuring communication to store team, communication with vendors, keeping leaders informed, etc.
- Ensures program aligns with and supports business priorities; report on results and learnings.
- Owns creative review process and provides feedback while ensuring cross-divisional stakeholders are brought in when relevant.
- Creates seasonal marketing recaps/reporting
- Champions campaign process and workflow, proactively manages deliverables within each phase of work and communicates effectively for stakeholder adherence.
- May perform other duties as assigned
Experience:
- Minimum 5-7 years of marketing experience with multi-channel marketing initiatives.
- Education: Bachelor’s degree from an accredited college or university in Marketing, Advertising or equivalent preferred. Any suitable combination of education and experience will be considered.
- Knowledge & Experience: Experience building plans utilizing several marketing channels, including email, digital, social & influencers, store environment, website, printed circulars, public relations, creative development and production for a variety of media, etc.; has worked in a retail marketing environment before
- Exhibits Entrepreneurial Thinking: Recognizes opportunities for business growth
- Can Evaluate and Implement Ideas: Uses creativity appropriately to drive progress and encourages others to do the same; makes innovation a priority;
- performance. Uses personal influence to encourage and support
- Able to Think Broadly: Able to approach problems from different perspectives
- Comfortable Interacting with People at Different Levels: Can gauge audience effectively; Talks to everyone as equals
- Operational Skills: Understands how work gets done in organizations; builds networks that allow him/her to efficiently drive projects through the organizational structure; maximizes productivity while staying within constraints of formal organizational policies and rules; handles uncertain situations professionally and reasonably while continuing to make progress
- Detail Oriented: Highly attentive to detail; Skilled at finding logical flaws in arguments and plans; identifies problems, errors and solutions that others might miss
- Effective Communication: Presents ideas in a manner that is clear, concise and easy to understand; Succinctly and effectively communicates information in writing and through presentations; Comfortable interacting with and presenting to people at all levels of the organization; able to “manage up” by setting expectations and proactively keeping leadership appropriately informed
- Organizational Skills: Allocates time and attention based on what is the most important to achieve key goals and objectives; Approaches work in an organized and systematic manner
- Leadership Skills: Able to approach problems from different perspectives and build consensus; Allocates appropriate decision-making authority and/or responsibility to others to maximize organizational and individual effectiveness. Sets direction and expectations and delegates appropriately, demonstrating confidence in team to deliver
- Model TSC values creating a positive, productive work environment.
- Speak, read and write effectively in the English language
- Skilled in MS Power Point, Excel and Word
Pluses:
- Retail marketing experience
Pay Rate- $43.48- $45.04 /hour
